Latest Web Engagement News & Articles

Monitoring one’s brand or image is nothing new. In the olden days, companies might have held focus groups to find out what consumers thought about their product, brand or company. Today, it’s much more complicated to gauge your reputation.

Companies are no longer just producing print materials and television advertising. In fact, companies are not the only ones generating buzz about their product. Nowadays, social media can transform a relatively unknown company into a “household” name in nanoseconds. And though social media can have a meaningful impact on a company’s reputation, it’s no secret that it can also destroy them as well.

In its audited preliminary results for the year ended 31 March 2010, Alterian (news, site) reports revenue increase, new licensees and partner network growth. And we look at what's coming in 2011.

 It is apparent that most companies, if not all, already use some sort of web analytics software to monitor their site’s traffic. Whether it’s built into their CMS or they use an external tool like Google Analytics, it’s rare for an organization not to know where their traffic is coming from. But that’s usually where it ends.

When Day Software (news, site) upgraded its content management platform to CQ5.3 it came with a number of useful enhancements, but no translation abilities. Day has just rectified that by teaming up with Translations.com to produce a quick-response solution to enable companies to launch localized products in numerous languages.

With Google's Chrome gathering pace in the browser market, you might want to get your brand on a Chrome App, and Conduit (news, site) are the people who can help.

There is no shortage of means for engaging in the social media landscape, and engage we must, goes the current industry imperative. But best practices are in short supply. Here are some guiding thoughts as we pick our way through the social engagement  woods. 

You already know that your website is an important part of your business strategy. But as devices and channels grow in number, it's not the only channel you need to focus on.

Unfortunately, in many cases the user experience across different touchpoints varies broadly and the results clunky or impersonal. Consumer frustration or confusion coming from poor experiences leads to a loss of confidence and potentially, a loss of revenues.

Aimed squarely at addressing this situation CoreMedia and IDC are holding a webinar on June 17th entitled Expand Your Online Strategy Beyond Your Website.

The goal is to detail:

• How to expand your strategy across multiple channels
• How to deliver consistent customer experiences across channels
• Tips for addressing the user context, not just the channel

IDC analyst Melissa Webster — who leads the company's Content and Digital Media Technologies research program — will present her findings on how best to address multi-touchpoint engagement, ensuring your strategy offers a consistent and conversational user experience.

The event takes place on Thursday June 17th at 12pm Eastern time (9am Pacific). If this is your cup of tea, you can pop on over and register here.

Every click and every second counts. So optimize your marketing campaigns by focusing on delivering relevant, personally meaningful messages.

Advertising agencies don't get the Web because the web is the place people go to do things.

Last year, adxstudio (news, site) released a number of extensions for Microsoft Dynamics that beefed up the Customer Relationship Management application. Microsoft must have been impressed because now it has included xRM web portals into its Dynamic CRM Software Development Kit (SDK).

Essentially, Google Moderator is used to dig up the most important questions being posed any given time. This information can be essential for successful Web engagement. Google's new Moderator API (announced at Google I/O) enables developers to house the tool in their own applications, and the benefits of doing so can be seen in YouTube's recent adoption: 

Google promised wary Web surfers the upcoming option to opt-out of Google Analytics tracking back in March, and now it's finally here. In light of recent privacy issues with other Web giants like Facebook, Google's timing with this release is impeccable, but, is it worth it?

There is a lot of buzz going on around personalization in the online world — how to use it, does it matter, won't the visitor be suspicious, etc. From where I stand, personalization matters. Here's why.

 Thomson Reuters may be breaking new ground in the sentiment analysis arena. The company's toolset now comes complete with analytics for both financial services and investment-relation pros.

VisitorTrack, a tool from netFactor Corporation that acts like caller ID for your website, aims to turn anonymous visitors into leads. For Salesforce users, this process is now automated. 

Following the many other Web CMS vendors who've got the Web Engagement Management (WEM) wind in their sails, Bridgeline Digital (news, site) joins the movement with the addition of the iAPPS Marketier product to its line of SaaS Content Management and E-commerce offerings. Here are the details.

Is Web Engagement Management (WEM) a new on the ground reality, or just the latest turn of phrase to help build the sales pipeline? I think we’ve been here before — but more importantly, how is your organization making its digital business decisions?

One of the final sessions from last week's Gilbane conference (see our coverage here) in San Francisco focused on Personas, Market Segmentation and User Experience design. Strong assertions were made (e.g., "data without segmentation is crap") and key lessons shared. Here are the highlights and take-aways.

Customers crave speed on the Web, and they reward organizations that make things fast and simple.

A few weeks ago we took a look at the free tools available for conducting usability testing. While free is always welcome, using free products or services can have limitations. When looking at paid options, however, making a decision can be complicated. Recently we had the opportunity to talk with Clicktale, one of the major players in the usability game, about their product, its features and how it can help companies improve their site’s design and user experience.