Adobe's Jumbo Suite
As we mentioned last month, Adobe has updated its Creative Suite, unleashing a raft of 5.5 products with the aim of being more relevant to web publishers and smartphone and tablet developers, with improved Flash authoring and HTML 5 support.
Adobe is also making the product range wider with a new digital rental scheme that will appeal to startups and small businesses. Adobe is also promising to boost its scheduling, with more regular updates and releases to keep pace with the latest in web and mobile developments, systems and techniques -- something that the old monolithic release schedule really can't keep pace with.
High Fives All Round
Version 5.5 offers the latest Flash Builder and Flex 4.5 apps that Adobe reckons offers a 40% time saving in time-to-market, 70%+ code reuse across apps and rapid production processes. Apps are delivered as Adobe Air packages, making the suite tempting to existing coders in AIR.
The new Digital Publishing suite can be used alongside Folio Producer tools in InDesign to offer an end-to-end publishing system for traditional media content that can more easily be repurposed for web or digital publishing.
This should help blur the lines between the traditional publishing holdouts and the digital magazine era, with almost everyone expected to product rich, tablet-based versions of their newsstand titles. Will it offer enough to threaten the likes of Pixelmags, which already helps many major publishers produce their magazines in iPad and other device-friendly formats?