Adobe and KickApps Make Flash-Based Media Delivery Easy
If KickApps (news, site) failed to catch your attention before, perhaps their partnership with Adobe will do the trick. The combination of these social media and creative technologies has yielded the Open Source Media Framework (OSMF) App Studio, a cloud-based, drag-and-drop media player solution. 

A New Era of Flash

Essentially, the OSMF App Studio opens up the dev doors by making it simple to create Flash-based experiences with elementary functions like drag-and-drop. This invites everyone, even non-programmers, to be a part of the creation process. 

As for the seasoned programmer, the studio allows the composition of visual designs and piecing together of a wide range of components and third-party services without the headache that often comes with writing code. 

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Adobe OSMF App Studio screenshot

"The OSMF App Studio offers a tremendous opportunity for Web publishers of all sizes to efficiently create custom media players that can be embedded on a website or shared virally across the Internet," said Doug Mack, vice president and general manager, Digital Imaging and Rich Media Solutions at Adobe.

Flash? Really?

Considering the Apple vs. Adobe debacle, it's interesting that KickApps went for a Flash-based solution. 

As software programmer Chipp Walters puts it, Apple's latest developer agreement  "shuts out Flash, as well as Titanium, Unity3D, Ansca, MonoTouch, RevMobile and others. Can you imagine working so hard for months and man-years on an iPhone development platform to have Apple yank it because they can, and because Steve Jobs has a vendetta against Adobe?”

But Alex Blu, CEO of KickApps, stands by his decision. “Adobe’s Flash is an invaluable de facto standard that makes dealing with the multitude of browsers, devices and operating systems easy," he said. 

In any case, KickApps has an impressive lineup of users including A&E, Dell, Alcatel-Lucent and Intel. We imagine this means they must be doing something right. If a test drive strikes your fancy, you can start one (for free) here.