Content curation has been getting a lot of attention recently. We’ve covered what it is, why it’s valuable and offered best practices on how to curate content on your own. Yet, if management systems can be designed to manage content, why not build one to curate content?
More than RSS feeds or topical searches, there are a few products that aim to help professionals gather content from around the web that’s relevant to them. Not only does this help keep track of it all, it makes it easier to collect and share with others -- making it ideal for starting conversations and improving customer experience.
Curating content is a great way to show the relevance of specific topics within an industry and it’s also a great way to establish trust with your audience. Let’s take a look at three companies designed to help curate content effectively.
Launched in Beta in late 2010, Scoop.it plays both boomarklet and curator. It lets users choose topics and then funnels content to them from various sources. Users can decide which content to “scoop”, comment on it as necessary and build a webpage from which to post the information found. Additionally, users can also add their own content to Scoop.it as they browse the web.
The Scoop.it site showcases the most popular topics and the top curators, allowing for a curation community to be formed. This is important, because it puts a human face on an automated process. Content curation, like art curation, is about having an eye for details. Scoop.it makes it very clear that they have little interest in content farming, so users don’t have to worry about content being pushed to them by means other than human beings.
Right now, access to Scoop.it is by invitation only, but you can request one.
Paper.li has gained attention because of its increased presence on Twitter. Designed to organize links shared on Twitter and Facebook in an easy to read newspaper-style format, Paper.li is a semantic web project of Small Rivers, a private Swiss company.
An example of a daily Paper.li. The "The most-influential-in-tech Daily" shares content generated from a owner's specific Twitter list or feed.
Recently, Twitter users became frustrated and weary of the steady stream of Paper.lis showing up in their feeds. The company makes it possible to turn off mentions, so that Paper.lis can continue to be seen but not heard. While Paper.lis may be dismissed as not much more than clutter, they are capable of providing great utility for companies looking to demonstrate both their influence and that of their followers. As Paper.li puts its:
Paper.lis are great source for information and news and are created on the basis of multiple contributors referencing a #(topic) when posting their tweet.
Paper.li also provides an opportunity for users to subscribe to others’ papers, embed papers on blogs or websites, as well as search for relevant content and users. Anyone with a Twitter handle or Facebook account can create their own Paper.li for free.
The aforementioned curation tools provide easy and free access to the world of content curation. But for those that are serious about curating their content, Curata provides a content production and distribution tool designed to deliver high quality leads and elevated market visibility. It’s content curation and marketing rolled into one.
Marketers can aggregate content based on specific search terms in order to position themselves as trusted advisors in their industry, facilitators of industry conversations and drivers of qualified web traffic.
An example of Curata's own content curation marketing page.
Curata, owned by the Boston-based online content marketing technology company, HiveFire, goes well beyond collecting data. They work with you and your company to discover and define the content that meets your company’s objectives. They also train you and your team so that content curation becomes more tangible and less of a buzz word.
It’s very apparent that Curata gets content, as one can’t help but be enamored by their use of the word “enablement” when describing their training services. Curata also offers a plethora of case studies to demonstrate its utility within the enterprise.
Marketing agencies can apply to join the Curata Channel Partner Program
Furthering the Content Curation Discussion
Though these three content curation tools are accessible and easy to use, they don't entirely represent the content curation market. To explore further possibilities and options, you need not go further than Quora where recently a user asked: What are the best content curation tools for daily use? Many experts and content strategy professionals weighed in offering a variety of tools and tips, proving that there are indeed as many ways to curate the way information is gleaned as there are ways to ask about it.