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Content curation has been getting a lot of attention recently. We’ve covered what it is, why it’s valuable and offered best practices on how to curate content on your own. Yet, if management systems can be designed to manage content, why not build one to curate content?
More than RSS feeds or topical searches, there are a few products that aim to help professionals gather content from around the web that’s relevant to them. Not only does this help keep track of it all, it makes it easier to collect and share with others — making it ideal for starting conversations and improving customer experience.
Curating content is a great way to show the relevance of specific topics within an industry and it’s also a great way to establish trust with your audience. Let’s take a look at three companies designed to help curate content effectively.
Scoop.it
Launched in Beta in late 2010, Scoop.it plays both boomarklet and curator. It lets users choose topics and then funnels content to them from various sources. Users can decide which content to “scoop”, comment on it as necessary and build a webpage from which to post the information found. Additionally, users can also add their own content to Scoop.it as they browse the web.
The Scoop.it site showcases the most popular topics and the top curators, allowing for a curation community to be formed. This is important, because it puts a human face on an automated process. Content curation, like art curation, is about having an eye for details. Scoop.it makes it very clear that they have little interest in content farming, so users don’t have to worry about content being pushed to them by means other than human beings.
Right now, access to Scoop.it is by invitation only, but you can request one.
Paper.li
Paper.li has gained attention because of its increased presence on Twitter. Designed to organize links shared on Twitter and Facebook in an easy to read newspaper-style format, Paper.li is a semantic web project of Small Rivers, a private Swiss company.
An example of a daily Paper.li. The "The most-influential-in-tech Daily" shares content generated from a owner's specific Twitter list or feed.
Recently, Twitter users became frustrated and weary of the steady stream of Paper.lis showing up in their feeds. The company makes it possible to turn off mentions, so that Paper.lis can continue to be seen but not heard. While Paper.lis may be dismissed as not much more than clutter, they are capable of providing great utility for companies looking to demonstrate both their influence and that of their followers. As Paper.li puts its:
Paper.lis are great source for information and news and are created on the basis of multiple contributors referencing a #(topic) when posting their tweet.
Paper.li also provides an opportunity for users to subscribe to others’ papers, embed papers on blogs or websites, as well as search for relevant content and users. Anyone with a Twitter handle or Facebook account can create their own Paper.li for free.
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