Demandbase Lands $10 Million for B2B Marketing

By Chelsi Nakano (@chelkano) May 13, 2011

B2B marketing software company Demandbase (news, site), has raised US$ 10 million in funding led by Sutter Hill Ventures with Sigma Partners, Altos Ventures, and Adobe Systems also participating in the round.

They're in the Money

Demandbase offers a real time service that identifies business web traffic without using cookies, and delivers that information to businesses on demand. This aims to assist B2B marketers in improving conversions and turning web traffic into sales.

Demandbase claims it has mapped over 85 percent of B2B traffic on the web and its software is currently being used by over 1,000 companies.

The recent US$ 10 million injection brings the company’s total funding to a hefty US$18 million.

“Businesses are engaging online more than ever before and the vast majority of B2B sales start with, end, or continue due to some type of online interaction. Customers are relying on us to transform their static web sites to real time engagement and conversion platforms,” said Chris Golec, CEO of Demandbase. “The investment from Sutter Hill and our existing investors will help make this shared vision a reality”.

The funds will reportedly be used for sales and marketing as well as further expansion of the data network globally.

Check out the variety of solutions Demandbase has to offer here.