If FatWire’s (news, site) H1 numbers are any indication of Web Engagement's staying power, then we’d say the fans have nothing to worry about. Thanks to strong product delivery, new customers and a strategic partnership, the company reported an exceptional first half of 2010.
In H1 2010, FatWire’s global license revenue went up 78 percent as compared to H1 2009. New customers contributed to this number, including Administaff, Scotia Capital, Sephora, Total Oil, Universidad de Valencia, and Vodafone Hutchinson Australia.
On the product front, two new social computing tools were released:
FatWire Gadget Server, enables organizations to up customer loyalty and engagement via personalized gadget dashboards for site visitors. And, because it's built on the OpenSocial standard, users can syndicate their content by creating gadgets for third-party websites as well.
FatWire Community Server is the company's answer to the social computing phenomenon. The tool lends both user-generated content features and enterprise-level moderation to FatWire sites. This way, organizations can provide an interactive experience to site visitors as well as manage social capabilities:
FatWire Community Server
Everybody Loves WEM
FatWire's biggest highlight of H1 was certainly the release of their Web Experience Management Framework. Designed to help enterprises boost their Web presence, the framework brought with it a common UI, single sign-on, centralized user and role management, a REST API for repository integration, and centralized administration for sites, roles, and applications across FatWire and FatWire partner integrated technologies.
Further, integration with Google analytics (the company's first move of 2010) automatically generates Google tags and feeds data directly into Google for the easy measurement of traffic, usage patterns, visitor behavior, etc.
Finally, a partnership with EMC works to improve Web Content Management with a touch of engagement. So far, children of the coupling include:
The FatWire Content Integration Platform 2.0, which was designed to recognize the kind of challenges that come with managing published and user-generated content to enterprise standards. Based on a Web services, peer-to-peer architecture, the integration platform enables users to access content of all types from EMC Documentum, Microsoft SharePoint, and Windows and Unix file systems.
The FatWire Digital Asset Management Solution, complete with an updated version of Media Workspace. The update brings users better video asset management with storyboards, renditions and version management as well as different views and players. New social media features help the collaborative processes, while a new and personalized dashboard keeps track of all assets.
“We are seeing tremendous enthusiasm from both new and existing customers in partnering with FatWire, and we are thrilled by the results they are able to achieve working with our solutions,” said Yogesh Gupta, president and CEO of FatWire Software. “Through our rapid innovation and product delivery we continue to drive our business momentum and extend FatWire’s leadership in this market.”
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