Gauging the Success of Web Analytics Programs

By Chelsi Nakano (@chelkano) Jul 22, 2010

Is there a secret recipe for successful Web analytics programs? If there is, you might help us figure it out.

Analytics expert Phil Kemelor says that it ultimately "depends on the organization that you're in, as well as the objectives for analytics within your organization." In other words, the more feedback about your own personal analytics experience, the better.

Kemelor is conducting a short survey in order to gather such data, and will be compiling the results to share, if you opt to receive them. The research will also be used in his upcoming sessions at Semphonic's ThinkTank, though responses will be kept confidential and completely disassociated.

Care to be a part of the greater good? Off with you.