Buttons, buttons everywhere! Just a day after news of Twitter's Follow button broke, Google's announced that the +1 button will be available on partner websites.
Since March, Google's +1 button has allowed users to recommend content to their friends and contacts directly from Google search results and ads. But now the whole Web gets the button, and select publishers and site owners can embed the button on their sites.
On partner sites the button's functionality is similar to the way you interact with a Facebook's famous Like button. When you see a +1, you can recommend a product, article, or other content to your friends by clicking it. Then, when your Google connections search for related content, they will see your +1’s in their search results.
According to Google''s official announcement:
+1 is as simple on the rest of the web as it is on Google search. With a single click you can recommend that raincoat, news article or favorite sci-fi movie to friends, contacts and the rest of the world. The next time your connections search, they could see your +1’s directly in their search results, helping them find your recommendations when they’re most useful.
Today's initial partners include HuffPo, Bloomberg, BestBuy, Nordstrom, O’Reilly, The Washington Post, Reuters, and TechCrunch, and you can expect the Internet giant's own family to be graced with the button too, including YouTube, Android Market, Blogger, and Product Search.
Push Everyone's Buttons
Meanwhile, Twitter is in the news with a Follow button that can be embedded on company and individual sites, and Facebook's Like button is ever-present (even Yammer is getting a button!), but don't mistake it for competition.
While the Follow, Like, and +1 buttons all promote sharing and engaging with content in a single click, the context of information on each site is still very different.
In Google's case, the more +1′s a piece of content or product has, the higher it will place in search results -- even for those searching while not connected to their Google accounts. In other words, Big G looks to be aiming to influence search data in a very, very big way.