Like Twitter (t.co) and the webpage formerly known as Overstock.com (o.co), Google has turned to Columbia for a shortened address. The new G.co will direct web surfers to official Google products and services like Gmail, Documents and Photos.
Simply type in g.co/[XYZproduct/service] and you're good to go.
"The shorter a URL, the easier it is to share and remember. The downside is, you often can't tell what website you're going to be redirected to. We'll only use g.co to send you to webpages that are owned by Google, and only we can create g.co shortcuts," explained Google in an official blog post. "That means you can visit a g.co shortcut confident you will always end up at a page for a Google product or service."
For those concerned about the fate of goo.gl, worry not. The Internet giant says nothing is changing on that front, and will continue to offer it up as public URL shortener that anybody can use.
The .Co domain registry has only been around for a year, but has already hit the 1 million registered domains mark. 500startups.com co-founder Dave McClure, another recent .co customer (500.co), explained the trend like this:
With .Co, startups can launch businesses and brands on a short, cool, credible domain name — without having to shell out a million bucks to do it. CO is quickly becoming the hot new geek TLD in Silicon Valley.
This statement seems to match both .co's statistics and aim, as Director Lore Anne Wardi recently stated, “We want to be inspiring people with big dreams and big ideas to do it on a .co. We want to be a platform for the world’s next great businesses.”