Though Sparkbuy CEO Dan Shapiro, Scott Haug, and Isaac Myers pieced together the site in late 2010 and launched it a mere two months ago, they have already raised US$ 1 million in funding.
The product search engine and comparison site -- originally focused solely on laptops -- allowed users to enter which criteria were most important before listing relevant laptops, and filtering options were available to further break down results. “[U]sing traditional search engines such as Bing and Google to search for laptops, TVs or other electronics is kind of like trying to find a ‘needle in a haystack," explained Shapiro.
Now, the assumption is that Google will use the power of Sparkbuy to boost Google Product Search, the company's own shopping engine. Financial terms of the deal were not disclosed.
“We’re thrilled that Sparkbuy will be joining Google,” Google said in a statement. “They have built an impressive comparison shopping site that is simple in design yet powerful for consumers, and we think their expertise, vision and energy will be a great addition to our Kirkland office.”