Real-time website analytics startup GoSquared got some excellent news last week: an Angel round from Eileen Burbidge, Robert Dighero, Stefan Glaezner and Thomas Jones. The early-stage investor team operates out of White Bear Yard, where GoSquared also lives.
GoSquared is keeping the terms of the investment round on the hush, which doesn't lend the impression that the amount is an impressive one. In contrast, competitor Chartbeat raised a whopping US$ 3 million in Series A.
The London-based company is making some notable headway, however. LiveStats, GoSquared's meat and potatoes, finds real-time site visitor stats such as which browser and which operating system is being used. It also reveals location (city level), computer resolution, and whether or not the visitor has Adobe Flash installed.
The ultra clean interface also displays where your traffic is coming from (social media sites and search terms), and can visualize them in a map view that superimposes location:
Says the GoSquared team in their official announcement:
We won't be disclosing the amount raised, but we are extremely excited about the position this puts us in to push GoSquared even further along our path to building the best real-time website analytics platform on the web. It's fantastic to have the backing of some of the most experienced, connected investors in the London tech scene. Their belief in our plans for the future fills us with excitement for what we can achieve next.
This year GoSquared turned a youthful five years old, which, considering the age of founders James Gill, James Taylor and Geoff Wagstaff, is a little off-putting. They're 19. The company, which started out as a display ad network, was actually pieced together while they were still in high school. Today over 5,000 websites are utilizing their real-time analytics offering.
Here they are last year doing a LiveStats elevator pitch - literally.
LiveStats 3.1 was rolled out this year, adding the ability to set up e-mail alerts for when a site has a traffic spike or unusual lull. You can check it out free for 30 days here.