Behold! A new dashboard that pulls Facebook, Twitter, and other online portal activity under one umbrella. Brought to you by Involver, AMP allows users to monitor, publish, schedule and manage brand strategy across the social web:
Involver is banking on AMP's two-way relationship, defined by its ability to aggregate information from across the Web, as well as allow users to respond to all activity from one location. Perks include:
• Listen: search updates across social networks for brand mentions or keywords
• Monitor: review, moderate, and respond to consumer conversations on Twitter and Facebook
• Schedule & Publish: build and execute a content calendar that keeps fans and followers
engaged with your brand.
• Engage: tap Involver’s suite of over 30 applications, including Polls, Coupons, Quizzes, Lead Generation, Sweepstakes, Email Signup, YouTube, RSS and Twitter, to engage audiences
Optimize: view integrated analytics to understand and optimize marketing results.
“The opportunity to market on social networks is too large to ignore, but keeping up to date with the
rapidly changing landscape presents a unique challenge for even the most engaged marketer,” said
Rahim Fazal, Involver’s CEO. “We knew when we founded Involver that we’d have to build a platform
flexible enough to adapt to the changing needs of our customers."
Involver competes with more familiar names such as Scout Labs and Hootsuite, but the company has still got an impressive customer list. Warner Brothers, American Apparel, Facebook, and Alicia Keys are just a few.
If you're ready to jump on board, it'll cost you a bit of your hard earned. Think in the US$ 1000+/month range for large businesses (pricing scales upward depending on the number of Facebook/Twitter fans and number of channels), and in the hundreds-of-dollars range for smaller businesses.