Microsoft Prefers Webtrends for SharePoint 2010 Webtrends (news, site) announced an alliance with the mighty Microsoft today, outlining itself as a preferred analytics solution for SharePoint 2010. 

The meat and potatoes of the partnership basically translate to Webtrends working to optimize interoperability and performance for Microsoft, as well as engage in joint sales and marketing activities to drive both Webtrends and SharePoint 2010 adoption.

To help the community gain marketing insights from SP2010 user data, Webtrends Analytics for SharePoint 2010  provides quick time to value, with deployment in minutes, and compatibility with SharePoint initiatives. The platform tracks SharePoint 2010 pages via a JavaScript tag that executes upon page load.

The following key reports are available:

  • Web Parts Viewed
  • Breadcrumbs Report
  • Document Actions
  • Activity by User
  • User Specific Document Interaction

webtrends4sharepoint2010.jpgWebtrends for SharePoint 2010, Document Activity

Built in the Webtrends Analytics 10 platform, set up and installation is done within SharePoint 2010 administration, and is compatible with any intranet, extranet, or internet SharePoint site.  

"Webtrends has built an integrated analytics and optimization solution for our growing SharePoint community to help our customers get the most from SharePoint 2010," said Jared Spataro, director, SharePoint product marketing at Microsoft. "Many SharePoint customers worldwide are Webtrends customers. We expect that this alliance will help drive business results for SharePoint 2010 customers across the globe."

Alex Yoder, Webtrends CEO, highlighted the partnership with the importance of cross-channel business analytics and optimization. "Webtrends for SharePoint 2010 provides an easy way for marketers to optimize their business performance and their investment in SharePoint 2010."