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Mobile Content Delivery: CoreMedia's Adaptive Device Delivery Review

Mobile capabilities are a must-have for any web content management solution. Some do it better than others. Today, we take a look at the mobile capabilities of CoreMedia (news, site) in the latest version of its Web Content Management System, CoreMedia 6.

CoreMedia Web Content Management in Brief

CoreMedia has been in the web content management business since 1996. Headquartered in Hamburg, Germany, its focus is on helping its customers deliver rich web experiences through pretty much any online channel.

Vendor  CoreMedia
Product Name
 CoreMedia 6, Adaptive Device Delivery Module
Product Category
 Web content management, web experience management

Market / Pricing

CoreMedia's market is primarily large companies to enterprise organizations and, although their platform will work for pretty much any industry, they have a number of customers in the media and publishing, telco and government/public sectors. Gartner listed CoreMedia as a Visionary in the 2010 Web Content Management Magic Quadrant, saying "CoreMedia provides well architected, extensible, user-friendly software with a high degree of interoperability in a market that requires all these facets from a WCM offering." Note that this rating was based on CoreMedia 5, not CoreMedia 6, the latest version, which came out last month.

Some of their key clients include: Continental (Tires, not the Airline), Deutsche Telekom, Australian Broadcasting Corporation and Internet Broadcasting.

CoreMedia has a core web content management system and provides add-on modules for Social Software, Adaptive Device Delivery and Adaptive Personalization. The base CMS and most of the add-on modules are sold on the perpetual license fee model, but to get exact prices, you'll have to talk to them directly.

CoreMedia6_ProductPortfolio.jpg

Adding Mobile Support

CoreMedia believes the key to a great web experience is context. So you need to remember who the visitor is, what they've already done on the site (and hence their interests) and what devices they have used. This means that support for mobile is a natural extension of their web experience management processes and not a bolted-on solution.

To provide this integrated support for mobile devices, CoreMedia introduced the Adaptive Device Delivery Module in CoreMedia 5. It gives marketers the ability to deliver content to a variety of devices including smartphones, tablets and mobile phones without having to think about how to create a mobile view for different devices.

CoreMedia partners with Sevenval, a German-based device adaption specialist, to provide the device database and the adaption platform. The Sevenval FIT technology is incorporated into the Adaptive Device Delivery Module. Sevenval provides a device database containing over 7,000 different device specifications including everything from smartphones to mobile browsers to set-top boxes, TVs and more. This database is kept up-to-date so it always supports the latest devices and device updates, and you can override the default rules for devices if you need to.

Along with the device database, it is the Sevenal technology, including FITML, a device-agnostic markup language (based on XML), that adapts the content for the mobile device.

Here's a high-level look at how it works:

CoreMedia6_AdaptiveDeviceDelivery.jpg

The Focus is On the Content, Context

Content is still created and maintained within the CoreMedia Web CMS where it can be repurposed depending on channel/device. Designers use the CoreMedia Editor to create CSS layouts and templates for content modules that are later assembled into complete templates (or webpages). All of this information — content, layouts, content modules — is treated as objects within CoreMedia.

 

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