FatWire's (news, site) updated mobile server product enables enterprises to deliver existing web content to mobile devices, with slick presentation, whatever the hardware. Here's a look at the features.
With ever-increasing amounts of web content being viewed and interacted with via mobile devices, organizations of all types are looking for easy ways to leverage all their existing content across this white hot channel. Enter FatWire's new, improved Mobility Server 2.0, which helps users make good-looking mobile pages based on their existing content, with the minimum of effort or dedicated expertise.
FatWire Web Content Management in Brief
FatWire has been providing enterprise services for 15 years, offering web content management and web experience management solutions to medium and large enterprises. It purchased its Content Manager product from Open Market in 2003 and launched its first major version in 2004.
FatWire’s Web Experience Management Suite includes such components as Content Server for web content management, Social Server for social computing and Mobility Server for mobile delivery of content.
Last year, FatWire partnered with EMC to resell each other's products, opening up new markets for both companies. Mobility Server 2.0 is a major upgrade with many user-requested features and improvements in the back end to handle the explosion of mobile device types. The company recently announced a 76% increase in year-over-year license revenues for 2010.
|Product Name ||Mobility Server 2.0|
|Product Category ||Web content management, web experience management|
Market / Pricing
Mobility Server 2.0 is part of FatWire's Content Server 7, which is aimed at midsized to large enterprises and is available on a per CPU/server basis. Several of FatWire's contracts are seven-figure deals in a range of vertical markets.
Adding Mobile Capabilities
The mobile channel is an important component to marketing and customer experience initiatives for many organizations. In the face of increasing mobile Internet usage, FatWire added mobile capabilities to its roster by buying netomat's Mobility Server in 2008 and adding it to FatWire's Content Server. Mobility Server initially offered a simple, seamless way of managing, delivering and sharing content on mobiles, supporting thousands of models and content formats.
Many users of FatWire's Content Server are looking to deliver their data and content to the ever-growing mobile/smartphone audience. With many suggestions from these customers and years of research, in January of 2011, Mobility Server 2.0 was released. With this release FatWire has significantly upgraded its Mobility Server offering to help those businesses convert site content to work on all types of mobiles with the minimum of effort.
The following review is a deeper look at what Mobility Server provides.
Mobility Server 2.0
A central user interface for web and mobile content is designed to be used by anyone from marketing up to web designer. Navigation style can be set at horizontal or vertical by default, while additional features like backgrounds for pages and menus can be added or deselected with a click.
Everything from color selection to the amount of text to be shown can be selected with just a couple of clicks. Fonts and colors can be set globally or on a device-family basis, depending on what looks best. Existing data such as captions can be shown, or left out, while dates can be formatted differently and ratings for mobile pages engaged, all from a highly streamlined menu system.
- Adobe: IBM's Silverpop Deal Could Trigger 'Nightmare'
- Will BlackBerry Once Again be King of Mobility?
- The SharePoint Information Governance Problem
- Why Microsoft's Reign Will Continue
- It's Official: Forrester Says Campaign Marketing Is Dead
- Is Marketo the Next Acquisition Target?
- 3 Ways Social Media is Changing Online Content