FatWire's (news, site) updated mobile server product enables enterprises to deliver existing web content to mobile devices, with slick presentation, whatever the hardware. Here's a look at the features.
With ever-increasing amounts of web content being viewed and interacted with via mobile devices, organizations of all types are looking for easy ways to leverage all their existing content across this white hot channel. Enter FatWire's new, improved Mobility Server 2.0, which helps users make good-looking mobile pages based on their existing content, with the minimum of effort or dedicated expertise.
FatWire Web Content Management in Brief
FatWire has been providing enterprise services for 15 years, offering web content management and web experience management solutions to medium and large enterprises. It purchased its Content Manager product from Open Market in 2003 and launched its first major version in 2004.
FatWire’s Web Experience Management Suite includes such components as Content Server for web content management, Social Server for social computing and Mobility Server for mobile delivery of content.
Last year, FatWire partnered with EMC to resell each other's products, opening up new markets for both companies. Mobility Server 2.0 is a major upgrade with many user-requested features and improvements in the back end to handle the explosion of mobile device types. The company recently announced a 76% increase in year-over-year license revenues for 2010.
|Product Name ||Mobility Server 2.0|
|Product Category ||Web content management, web experience management|
Market / Pricing
Mobility Server 2.0 is part of FatWire's Content Server 7, which is aimed at midsized to large enterprises and is available on a per CPU/server basis. Several of FatWire's contracts are seven-figure deals in a range of vertical markets.
Adding Mobile Capabilities
The mobile channel is an important component to marketing and customer experience initiatives for many organizations. In the face of increasing mobile Internet usage, FatWire added mobile capabilities to its roster by buying netomat's Mobility Server in 2008 and adding it to FatWire's Content Server. Mobility Server initially offered a simple, seamless way of managing, delivering and sharing content on mobiles, supporting thousands of models and content formats.
Many users of FatWire's Content Server are looking to deliver their data and content to the ever-growing mobile/smartphone audience. With many suggestions from these customers and years of research, in January of 2011, Mobility Server 2.0 was released. With this release FatWire has significantly upgraded its Mobility Server offering to help those businesses convert site content to work on all types of mobiles with the minimum of effort.
The following review is a deeper look at what Mobility Server provides.
Mobility Server 2.0
A central user interface for web and mobile content is designed to be used by anyone from marketing up to web designer. Navigation style can be set at horizontal or vertical by default, while additional features like backgrounds for pages and menus can be added or deselected with a click.
Everything from color selection to the amount of text to be shown can be selected with just a couple of clicks. Fonts and colors can be set globally or on a device-family basis, depending on what looks best. Existing data such as captions can be shown, or left out, while dates can be formatted differently and ratings for mobile pages engaged, all from a highly streamlined menu system.
It offers a template approach to showing your existing content in the best format for whatever device the end user has. Using a large database of almost every mobile family and device type, plus masses of back-end and real-world testing, the end result allows almost anyone to create a neat template that suits the target device. Users create their template, flow in data from the live CMS and the results are shown in a virtual phone on the same screen.
Select "Commit," and then any user gets the appropriate presentation of information for their device. On the admin side, colors of any single element, the amount of text shown (ideal for those older small-screen phones) and images can all be arranged to suit the display. From the latest iPhones to old candy-bar models, Mobility Server can be tuned to present device-appropriate content.
Mobility Server -- Customize your information for a specific phone's display
Images can be scaled so that they look their best on any device and video and other media are formatted for mobile. Video content can be delivered in Flash, RTSP streams, or 3GP and MP4, depending on the device.
Behind the scenes, Mobility Server can help enterprises deliver location-based content and services depending on the phone's feature set. So, it can send local-appropriate content, targeted content or contextually relevant content depending on the user's location. This is ideal for companies with many offices/branches/restaurants or other offshoots that will see better customers if a site is more tailored to the users' needs.
Mobility Server 2.0 can also make use of user-generated content (integrating with FatWire Community Server) such as comments, ratings and reviews or recommendations, encouraging users to stick with a site. These look the same as content left on the full website, for a seamless experience regardless of what device the user visits on.
Enterprises with FatWire Content Server can use Mobility Server to deliver content to mobiles via seamless and centralized management. As the CMS data remains untouched, it saves the enterprises splitting resources or content repositories with the mobile formatted content delivered to the mobile's web browser.
The key selling point for Mobility Server 2.0 is that it can take an organization's potentially voluminous existing content and rapidly provide delivery capabilities for mobile display, with little creative effort. That content will then appear in the most appropriate format for the user's device, all optimized and taking advantage of the phone's feature set.
Mobility Server 2.0 fits neatly into FatWire's range of Content/Community and other Server tools, so businesses already set up will spend little time on integration and the easy-to-use approach means that those without wizard web-skills can create mobile sites, so those from marketing or a mobile division can get on with the job.
With mobile becoming an ever-more important feature on the web landscape, any company that has an obvious disconnect between its desktop-based web and mobile websites will be at a disadvantage. FatWire's product offers a direct and elegant solution.