As we near the end of 2010, we begin to examine the year in review. From mobile applications to enterprise technologies, there’s a report for everyone. Today we examine the state of online advertising as it relates to new updates and releases by key players in the industry.
A Guide for Online Advertisers
Have you ever wondered what day of the week was more advantageous for advertisers to target business professionals online? Thanks to Bizo, a leading business audience-targeting platform, and their guide for online advertisers, now you can know for sure.
By examining rich, anonymous, third party-certified data on more than 85 million business people globally, Bizo found that the industry best predicts what day a user will best react to an online ad.
Although they found that, on average, professionals are most likely to react to an online ad shown during the week, particularly on Wednesday, they are most likely to click on an ad during the weekend. How did they come to this conclusion? They were able to break down the clicks made by an industry and compare the number of online advertisements shown to a segment of business professionals, to the number of times that set of business professionals took an action against online advertisements. Here’s a snapshot of what was found:
- Software professionals: most likely to take action against online ads shown to them on Tuesday; almost 600% more likely to react as compared to Sunday, the day they were least likely to take action.
- Small Business professionals: most likely to take action against online ads shown to them on Sunday; 39% more likely to react as compared to Saturday, the day they were least likely to take action.
- Medical professionals: most likely to take action against online ads shown to them on Thursday; 35% more likely to react as compared to Saturday, the day they were least likely to take action.
Ad Feedback Provides Direct Connection
Knowing when to contact industry professionals is definitely helpful, but being able to interact directly with customers can also provide valuable insight.
When we last talked about Kampyle, we spoke about how it incorporates a human touch into its feedback analytics tools. Kampyle continues its commitment to human interaction with the addition of Ad Feedback, a new service that lets companies solicit real-time feedback on their online advertisements.
With Ad Feedback, online visitors and customers are invited to comment, rate and offer open-ended feedback, as well as establish a new channel of direct communication between advertisers and prospects.
Image 1: With Ad Feedback, you can analyze the feedback and optimize your ads in real time with a powerful reporting engine.
Image 2: Ad Feedback lets you close the loop with the consumer using the Feedback Inbox or your CRM application.
By focusing on the Why, Kampyle helps companies understand why viewers react positively or negatively to ads, as well as the opportunity to talk directly with prospects who include contact information with their feedback.
Engaging Customers is Key
What can we infer from these new reports and functionality as it relates to online advertising? The state of online advertising is both focused on trends and real time interactions. As much as we can generate results based on online behaviors, we also benefit greatly from asking customers directly what they like and dislike. As long as customers continue to feel empowered enough to share their experiences with marketers and advertisers, the industry will continue to thrive and evolve.