A Centralized Customer Engagement Platform
We may still be left wondering what the FatWire acquisition means for Oracle's customer experience management (CEM) plans because today Oracle announced that WebCenter is the central platform user engagement.
This includes web content management, portal, social computing and web experience management, coming from the following suite of products:
- WebCenter sites: Multi-channel online marketing, targeted, contextual web experiences and deployment of content to social and mobile channels. This is where we expect to see FatWire's capabilities blended into WebCenter. Although nothing specific has been said yet, this is FatWire's sweet spot.
- WebCenter Portal: Portal offers the ability to quickly create composite applications including integration with backoffice applications and offers social tools for a more personalized experience.
- WebCenter Content: Supports the management of documents, images and other media, including complete lifecycle management and integration with enterprise applications.
- WebCenter Connect: This is the collaboration aspect of WebCenter offering a way to support conversations across all Oracle applications and business activities in the Fusion Middleware Suite.
Building the Customer Experience
I'm not sure this is really news for Oracle, as most expected that everything would be tied together into WebCenter anyway. We talked about most of this back in January when Oracle released WebCenter 11g .
At the time Andy MacMillan, VP of Product Management for Oracle's Enterprise 2.0 group, told us that Oracle is committed to helping customers deliver engaging experiences to their customers. Whether that's Internal experiences that span Enterprise Applications, Intranets and Team spaces (enterprise collaboration), or External customer experiences, you can do it with Oracle WebCenter.