It's no longer realistic to expect that building a great website and launching some advertising campaigns will generate enough business to keep you afloat. The message from the Social CRM soap boxes is that you have to go out and meet new customers where they spend most of their time -- on social networks.
Easier said then done right? How do you do this, who is responsible and how you track and convert conversations might seem less than obvious off the cuff. Roll these things together, and then some, and you begin to form what's being called a Social CRM strategy. This week we wonder out loud, have you got one?
Our poll is open until November 20th, but don't wait, vote now.