Remember when blogging was cool and new? Now it is only cool, as we reach the peak of blogging with 14% of Americans doing it. This is what data from a recent Pew Report shows.
There is only one Internet but its use among generations varies dramatically. A recent Pew Report – Generations 2010 – carried a detailed study on the way Americans of all ages use the Internet. Many online activities have been analyzed and the aggregated findings can be seen in the table below.
The Golden Age of Blogging?
The survey studied many online activities and blogging is one of them. There are some interesting findings here. The most surprising being that the number of teens who maintain blogs has dropped in half since 2006. The same trend, though not so steep, is present with Millennials (ages 18-33). However, this is compensated by the growing interest of older generations and the total percentage of bloggers across all groups grew from 11% in late 2008 to 14% in 2010.
There could be many reasons why teens and young adults are losing interest in blogs. One possible culprit could be social networks where you can perform many blogging-like activities and thus feel no need to maintain a separate blog.
Teens and Millennials might not be the most active blog writers, but they are definitely vivid blog readers. These are the two most active reader groups with 49% of teens and 43% of Millennials reading other people's blogs.
Everybody is Going Social
Social networks are the realm of the younger generations but their parents and grandparents are quickly catching up. According to the report,
While the youngest generations are still significantly more likely to use social network sites, the fastest growth has come from internet users 74 and older: Social network site usage for this oldest cohort has quadrupled since 2008 from 4% to 16%.
In fact, social networking is the second most popular activity after watching videos. However, in almost any generation there are still large groups of users who are not on social networking sites. This is a reserve, which provides for the additional growth of social networking in the future.
The survey didn't break down the use of separate networking sites. Most likely, Facebook (news, site) and Twitter (news, site) are on the list, even though another recent survey by Pew Internet showed that only about 3% of Americans use Twitter actively.