Webtrends (news, site) is back in the headlines today with the newest version of its core Analytics product, Analytics 10. The release aims to connect all the dots by housing analytics for mobile, social and Web all under one roof.
The Future of Social Media Marketing is Here
A number of organizations today struggle with the division of expertise over digital channels, web analytics included. These solutions work, but require a lot meetings and charts and graphs. Webtrends Analytics 10 aims to do away with all of that via an all-in-one analytics package.
In addition to out-of-the-box capabilities for mobile, social and site marketers, Analytics 10 also features two primary perks:
- Data Beyond the Tag: Analytics 10 enables marketers to visualize data from 3rd party data sources available through feeds, APIs, and public sources. Data from Facebook API, iTunes Connect, PostRank and bit.ly are integrated into Webtrends Analytics 10 dashboards.
- Intelligent Campaign Discovery: Analytics 10 uses discovery techniques to auto-detect campaign conversion and landing pages and provide out-of-the-box campaign reports and dashboards.
“With Analytics 10, we put the focus on truly empowering digital marketers and finally breaking down the silos they too often operate within,” said Alex Yoder, CEO of the company. “Today marketers need to look across digital channels, including mobile and social, to get a holistic view of brand performance and customer engagement. We designed Analytics 10 for this purpose and are extremely pleased with the response from our customers and the market."
Still Partying with Facebook
The analytics company is making a particularly big deal about its Facebook-related capabilities, as per usual. Webtrends Analytics 10 pulls data from your Facebook pages and apps using Facebook API. Additional conversion data is available with the Webtrends tag.
If Looks Could Kill...
Bonus: It's pretty. The intuitive user interface mixes up nicely with the enhanced capabilities for data insight across digital channels, presenting them over a fairly straightforward dashboard:
“Analytics 10 goes much further in carving out a unique position for Webtrends in the Digital Analytics space. The interface is lovely…and distinctive. They are the first enterprise vendor to break away from and go beyond the basic Google Analytics paradigm,” said Gary Angel, President, Semphonic.
Of course, we'll let you be the judge of that. Check out Analytics 10 here and let us know what you think.