Most organizations have spent precious little energy on an analytics strategy, and even fewer have structured their organizations in such a way as to give analytics data the life it deserves.
Phil Kemelor of consulting firm Semphonic asserts these things and more. You — yes, you there — are probably not so good at using your data. And if you don't fix that soon, says he, the coming multi-channel analytics tsunami is going to overwhelm you. Either that or you'll just keep right on going, flying blind — while your competitors continue refining.