Demanding modern consumers want not only rich, engaging online experiences, but, according to Forrester's research, they also expect these experiences to extend transparently across multiple channels — from the web to call centers, to direct mail, mobile, social networks and in-store displays. In fact, recent research says that more than 70% of U.S. consumers use the Web plus another channel when making purchase decisions.
We've said it before, 2010 is shaping up to be a year where experience management needs drive the Web CMS sector in new, and in our opinion, interesting directions.
On Thursday February 25 at 8am Pacific, 11am Eastern and 4pm GMT CoreMedia and Forrester are holding a webinar entitled The Role of Web CMS in Cross-Channel Customer Relations.
The live event will be presented by Forrester's Tim Walters and aims to:
- Review the emerging trends in cross-channel communications and experience management
- Explore how Web Content Management solutions can a play key role in driving customer responsiveness
- Demonstrate that synchronizing, updating and optimizing your digital content for a wide variety of consumer end points can quickly increase your customer engagement
If you're tasked with optimizing your customer communication and interaction channels, then this event might be just what you need. Inquiring minds can register here.