Latest Web Publishing News & Articles

More and more customers are going straight to specific pages on your website, rather than the homepage.

Here in Paris at the Content Strategy Forum 2010 put on by STC France, the first question that comes to mind is: What exactly is content strategy. Plausible responses are not in short supply, and keynote speaker Rahel Anne Bailie opened the event with a bit of what and a lot of why it's time to prioritize and evolve content strategy.

Most organizations have spent precious little energy on an analytics strategy, and even fewer have structured their organizations in such a way as to give analytics data the life it deserves.

Phil Kemelor of consulting firm Semphonic asserts these things and more. You — yes, you there — are probably not so good at using your data. And if you don't fix that soon, says he, the coming multi-channel analytics tsunami is going to overwhelm you. Either that or you'll just keep right on going, flying blind — while your competitors continue refining.

This week in web publishing, online publishers get tools for leveraging social media, while the Pulitzer Prize awards online news organizations.

And so it was written, on Thursday, April 8, Steve Jobs said, “…we think most of this mobile advertising really sucks,” thus giving way to the creation of iAd, Apple’s debut mobile advertising platform. The mobile web will never be the same again.

As many American newspapers and news agencies close down news desks scattered strategically around the world, citizen journalism is filling the gap. By offering local journalists and concerned citizens a platform from which to offer their perspectives on local and global events, coverage of world news is showing signs of life again.

From my ECM-er perspective, the reason the iPad is so important is because it marks the beginning of the end of the old generation of publishing, and the popularization of e-publishing.

Brightcove (news, site) is the latest company looking across the Atlantic as it secures further investment for expansion of its online video management service.

There’s been speculation about how the iPad is good for the publishing industry, provided that publishers take the time to invest in it’s unique design and technologies platform.

Though the iPad has been out less than a week, it hasn’t prevented business providers from offering services to the publishing industry, specifically for the iPad.

This week proves to be a tumultuous time for the newspaper industry —Twitter doesn't work, most people think that newspapers' days are numbered. But just when you don't think it can get better, a beacon of hope arrives — iPad.

The release of Apple's iPad means a lot of things; among them: digital magazines. WoodWing (news, site) and a digital concept and design company called The Wonderfactory are some of the first to put their heads together for this specific purpose. Their partnership has turned a mutual vision into reality, and it's shaped like a set of tools that enable publishers to produce content for the iPad in the same way they create content for print.

What kind of Friday would it be without a Twitter update? We noted at last week's end that the platform was getting ready to focus on popular Tweets rather than their infamous real-time stream—a concept that can now be seen on Twitter's search page.

Amazon (news, site)  has been busy. In addition to a brand new edge location for CloudFront, the company's content delivery Web service now supports private content—which means customers can sell or secure.  

By the end of this week, thousands of users will receive their iPad. Once they are able to fully enjoy and test their Apple Tablets to the fullest, the internet will be alive with analysis and reviews. Yet, even before its first delivery, the iPad continues to influence the design and implementation of e-books and magazines. Let’s take a look, shall we?

The Web's days of innocence — where it was just used to post the digital equivalent of static brochures — are long past. Today we expect to do everything over the web, no matter how forced and cludgy it has to work under the hood to accomplish our goals. Fortunately, there are people willing to wade into the mind-numbing realm of protocols and data streams in order to improve it all.

This week, web publishing lends itself wholly to digital media. From iPads to handbooks about implementing digital initiatives to daily video news programs, it’s becoming clear that digital media is catching on.

Last year, Mobifusion, a leading mobile value-added services provider and partner for media and publishing companies, released its Mobiviewer 2.5 multimedia platform. This month, the company has announced the imminent release of its new MOBIeReader.

If the comments on the New York Times blog about VIVmag’s interactive iPad magazine are any indication, users are still having a hard time figuring out the usefulness of the infamous tablet device. But that hasn’t stopped technologists and innovators from designing interfaces and experiences specifically for the iPad.

In the wake of the Twitter flatline phenomenon (the company’s massive growth rate leveled out between July and December of 2009), it appears we’re seeing what is possibly the most change the platform has undergone since its inception. Their latest development? Digging up the most relevant Tweets rather than presenting them real-time.

Microsoft announced the new odata.org website at MIX10 this week, continuing their efforts in open standards and interoperability.