Just a few weeks ago, WoodWing (news, site) announced that it had extended its enterprise content publishing platform with its Brand Station, a web-to-print publishing extension. Now they are focused on Content Station, its publishing tool for content producers.
With their release of version 6.3, users now have one central environment from which to produce and publish high-quality content for print and online channels.
Managing Content from Within the Platform
Story planning, research and content production are all conducted from within Content Station, with publishing only a click away. Content Station allows users to publish to the Web, mobile, Twitter, YouTube, Facebook and any other online channel without leaving the application.
As well, users can manage any file type, including PDFs, which can be generated easily and quickly from within the platform, and double-click on files of any type, opening them in their source application.
Fig.1 - A diagram of WoodWing's idealized content publishing process. While specific industries and customers vary in terms of a simpler or more complex workflow, the entire process can be summarized, more or less, into the sections illustrated.
Content Management for the Creative Process
Designed with the creative process in mind, Content Station can integrate with files created for Adobe Creative Suite, Microsoft Office, Apple Keynote and video, among others. Because users can work from within the platform and still access most types of files, it will be sure to save content producers and publishers lots of time.
Fig. 2 -The Publication Overview application shows managers the status and content of print pages created in InDesign. Approvals can be done from this tool along with leaving Sticky Notes to communicate with designers in real-time.
More information about Content Station V.6.3 and video demos are available online.