CN Group, the gatekeeper of seven Cumbria-based newspapers including The Cumberland News, News & Star and North West Evening Mail, has tapped European CMS provider Polopoly to help broaden online audiences for the local news niche
Polopoly was chosen for its ability to streamline the online publishing process amongst a number of editorial teams. It will also provide instant user metrics
, article tags and comments. CN Group also pointed to Polopoly's stability of services during high-traffic instances.
The Times & Star
will be the first to undertake the Polopoly transition.
In June, Polopoly released pay-per-view blogging capabilities
- a boon for enterprises
seeking to monetize ground-floor online campaigns.