Mediaspectrum Automates Campaign ManagementIt’s no secret that Mediaspectrum (news, site) helps web publishers manage editorial content and streamline workflows. But now they’re helping publishers make better, more well informed decisions about advertising sales.

With the development of Campaign Management, Mediaspectrum’s Ad Sales portal integrates multiple tasks, designed to help publishers manage the way their content interacts with advertisers, while also gaining valuable insight into how much revenue and success is associated with each sales and marketing campaign.

As well, a built-in business rules management system (BRMS) lets business managers create and assign new sales based upon how advertisers interact with the system.

This self-service advertising platform brings critical data points to life. Now, it’s not hard to know where advertisers come from, how they interact and react to messaging, allowing publishers the opportunity to adjust pricing and messaging for more personalized, follow-up campaigns.

As we all know, web publishing is more than just about content. A great deal of it relies on advertising and revenue. Mediaspectrum’s new approach to advertising gives companies the platform from which to manage it all.