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Olive Serves-up Tasty Micro-Content Treats for Publishers

By David Dahlquist
Sep 27. 2007

Olive Software Logo

Going beyond the martini glass Olive Software is delivering micro-content extraction and transformations, and e-magazine management and delivery. Some Web publishers are sure to be salivating.

Olive Software has released the latest version of their digital publishing platform. ViewPoint 2.0, a is aimed at organizations with a heightened awareness of their tedious relevancy in the modern age of online publishing.

This release of ViewPoint allows the user to capture, preserve, componentize, access, monetize, and repurpose content for the Web. Enough already you say? There’s more. v2.0 also “helps to redefine the traditional markets for rich content.” Yowza!

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It Makes Micro-Content

The ViewPoint platform disassembles publication content from any source including printed, electronic, TIF, PDF, MS Word, microfilm and microfiche. The application splits the content into individual components such as: articles, images, chapters, clauses, headlines, sections, etc. Once content has been disassembled and processed, users can then search, view, and share said content online and through mobile devices.

It Makes Reusable Content

The ViewPoint platform also automates the standardization and transformation of all types of documents into XML components. Users can search across document collections, individual documents, and sections within documents. Search results can then be viewed through a Web browser without needing the original application in which the document was created.

It Makes Magazines

Olive is also introducing the latest version of its digital publishing solution for magazine publishers, ActiveMagazine 3.0, which is built on the ViewPoint 2.0 platform. This updated version allows publishers to deliver a media experience that blends e-edition viewing, web-based content, and rich media advertising while preserving a magazine’s original layout.

ActiveMagazine 3.0 — slated for availablity this December — is “microcontent-ready, PRISM-compliant, and Web 2.0-enabled.” Look out for Olive’s flagship ActivePaper Daily and ActivePaper Archive applications for newspapers, which will also take advantage of the ViewPoint platform in Spring of 2008.

For more details on Olive’s Web publishing repertoire bounce on over to their site and scan the product overview.

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