Openads, developer of free open source ad server software, is offering a private beta of the new hosted version of it's Openads ad serving software.
Openads ad serving software is currently used by more that 30,000 publishers worldwide. The software enables publishers to control their advertising using independent tools to schedule, manage and track online campaigns. It supports a wide range of formats and advertisers types, including both direct advertisers and ad networks (Google Adsense, Yahoo!, Advertising.com).
The benefits of a hosted version of the software include savings in time, money and expertise to download, install, and support the software in-house. An additional benefit is not having to put infrastructures in place to support high traffic sites. As a result, this new version will likely be in demand by both small and large publishers.
According to Openads, there are more websites using Openads than all other ad servers combined. The product delivers billions of ads daily in over 100 countries worldwide.
This new venture is funded through a new investment partner: Accel Partners. Openads announced the completion of its Series B financing. This $15.5 million investment came from existing investors Index Ventures, First Round Capital, Mangrove Capital Partners and O'Reilly AlphaTech Ventures and was led by Accel Partners.
Accel Partners has a history of helping Internet, software and networking entrepreneurs build highly successful companies, some of whom include Facebook, BitTorrent and Macromedia.
According to James Bilefield, CEO of Openads, "We are excited to be working with Accel Partners. They have a great investment track record and share our belief in the power of open source software and a passionate publisher community to create real change in the online advertising industry".
The new funds will also be used to speed up product development and expand their support team.
Openads will continue to be a free product, licensed under GPL. If you are interested in getting in on their private beta, let them know.
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