Profile: Digital Publishing Solutions from Nstein

Every Content Management Solution Provider seeks to find and market what makes them unique. For Nstein, it's a little about their ability to produce a multi-lingual content management solution for the digital publishing industry. But that's not what makes them unique — they have a “secret sauce”. And it may just be the thing that pushes them ahead of an ever growing and growling pack.

CMSWire had the opportunity to sit down with Nstein executives including David Crouy, Marketing Director and Diane Burley, Digital Publishing Industry Specialist and banter a bit about the Nstein product line and what they believe sets them apart from the crowd.

Nstein Bio in Brief

From a biography standpoint, Nstein's story is straightforward. The Canadian company was founded in 2000 and is listed on the TSX Venture Exchange (EIN). They have over 200 employees and have grown their company through some major acquisitions which included Eurocortex in Q4, 2006 and Picdar in Q1, 2008 — Web Content Management and Picture Management accordingly.

The company is based in Montreal Canada and has a presence the United States, the UK, Germany and France.

They started out providing text mining solutions for anyone and everyone, considering themselves a “Jack of All Trades”. But as they grew, they started to recognize a need for specialized services for media and publishing companies. As a result, they shifted their core business to focus increasingly on an in-depth solution for the media world and acquired a Web CMS solution to help them achieve this goal.

Understanding the Needs of the Publishing Industry

CMSWire talks a lot about how things are changing for the media industry, their efforts to understand the online model, their battle with user-generated content and their need to find new revenue models.

Nstein is no stranger to these discussions. They understand that the media industry is looking to find new ways to create, publish and monetize content. They have watched the market consolidate media properties and slowly start to change their mentality and culture from print to web. They recognize the challenges that these media companies face:

• Content Lock-In: Companies have vast quantities of content locked in various formats
• Publishing Channels: Print is not the only channel — nor perhaps the most predominant channel — for content
• Consumer Expectations: Consumers no longer want to sit on the sidelines and read the content the media provides — they want what they want, when they want it, and they expect to have their say
• Google Influence: Google has affected the landscape greatly affecting reader acquisition, retention and content monetization

Nstein believes media companies can not only survive the changing era, but thrive and learn to leverage evolving behaviors and technologies to build stronger businesses.

Profile: Digital Publishing Solutions from Nstein

\n\nEvery Content Management Solution Provider seeks to find and market what makes them unique. For Nstein, it's a little about their ability to produce a multi-lingual content management solution for the digital publishing industry. But that's not what makes them unique -- they have a \"secret sauce\". And it may just be the thing that pushes them ahead of an ever growing and growling pack.

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