Six Apart Kills Vox, Continues to Deny Merger
There's no easy way to say it: Vox, Six Apart's (news, site) blogging/social network platform, is dead.

In yet another move that screams of the merger Six Apart continues to deny, Vox will be officially kaput on September 30th.

As a Vox account holder, here's what you need to know: 

  • September 2: Vox is no longer accepting new user registrations.  
  • September 15th: Users will no longer be able to create new posts on Vox or upload new photos or videos. 
  • September 30th: No more sign-ins, no more blogs.

As with Wave, this development doesn't mean all of your content will be lost.

"We want you to make sure you can keep the great content you’ve shared on Vox, and continue to have a home for your blog," said the Vox team in their official announcement. "To help you make the transition off of Vox, we’ve added new export features that make it easy to move your blog to a free TypePad account, and your photos & videos to Flickr." 

TypePad (news, site) is Six Apart's other blogging service, so this one makes sense. But, strangely enough, Six Apart also mentions services that will help Vox users transfer their content to a Posterous or WordPress account as well. Note that:

  • Posterous only imports posts that are visible to anyone. 
  • Posterous will only import images that are displayed in the post. 
  • In Six Apart's testing, neither videos nor posts with embedded photos that have been marked as private were successfully imported into Wordpress.  

But, Why?

Of course, we'd love to tell you the reason for the shutdown, but Six Apart isn't giving one. It's worth it to note that Vox.com was relatively unpopular, but Michael Arrington of TechCrunch guesses that Vox's death could be cleanup for a rumored merger with VideoEgg.

There's also been talk of dealings in the Japanese market, thanks to Six Apart's hiring of GCA Savvian, a boutique investment banking firm with offices in both Tokyo and San Francisco. 

Meanwhile, Six Apart CEO Chris Alden continues to deny that any such development is underway, and VideoEgg CEO Matthew Sanchez has been quotes as saying "We don't comment on those kinds of rumors."

 

Six Apart has been out of the blogging game for some time now, and is slowly making their way to the advertising side of things. Most recently, the company signed up both Whiskey Media and BettyConfidential.com as ad-sales clients, and acquired NaturalPath Media, a green-focused ad network. Comment or no comment, a merger -- or some sort of deal -- would make sense at this time.

What do you believe?