Gilbane Group Inc. an analyst and consulting firm that has been writing and consulting about the strategic use of information technologies since 1987 has announced the general release of Digital Magazine and Newspaper Editions: Growth, Trends, and Best Practices, a comprehensive study of the growing market for digital editions of periodical publications.
Before we divulge the results of the study, let's take a moment to make an educated guess about what revolutionary information could have been gathered about newspapers and their online counterparts. Would it reveal, per chance, that more people than not are reading the news online? Or perhaps that more technology publishers are going online and abandoning print? What about advertising revenue? – could it be that it's more lucrative online?
But again, these are just predictions made from reading humble blogs and online magazines. Let's consult the experts.
'Lo and behold: The study features statistics that, in an industry first, unify audited data from two sources (BPA and ABC) with data from unaudited publications. Highlights from the statistics include:
* The number of business-to-business (B-to-B) publications offering digital editions has increased over 300% from 2005 to 2007, with total subscriptions also increasing over 300%.
* The number of consumer publications offering digital editions has increased over 200% from 2005 to 2007, with total subscriptions also increasing over 200%.
* Digital vs. print penetration of B-to-B subscribers is up from 13.3 to 15.0%, while digital penetration of consumer publication subscribers is down from 2.2 to 1.4%.
Visionaries like Gloria Adams of PennWell, Brent Lewis of Harlequin Enterprises, Mike Edelhart of Infovell, Peter Meirs of Time Inc. and Marta Wohrle, formerly of Hachette Filipacchi wax poetically about best practices and offer insights on the state of digital editions and ideas for how to make them work for publishers.
Contributors to the report included:
* Nstein * Nxtbook Media
* Olive Software * Texterity (Platinum Sponsors)
* Advanced Publishing
* YUDU Media * Zinio (Gold Sponsors);
* Audit Bureau of Circulations * BPA Worldwide (Data Sponsors)
Authored by Steve Paxhia, Director of Publishing Strategy & Technology Practice at Gilbane, and Bill Rosenblatt, Senior Analyst; they maintain that their report is integral to showing the advancement of digital media. Paxhia says, "While this paradigm shift is still in its early stages, there are plenty of examples where publishers using today’s best practices have generated impressive results. This is the most exciting time to be in publishing since Gutenberg invented the printing press.”
It is exciting, isn't it? But it's still frustrating, no doubt to constantly have to rely on report after report to tell us what we already know: this internet thing has legs. And if you don't move it, you'll get left behind.
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