5to1.com was created to bring balance back to the marketplace by giving publishers equal control in the ad placement process. So it's appropriate that this week they've announced a new innovative advertising platform.
Unveiled at TechCrunch50 in San Francisco, attendees got to see what has been boasted as the "only self-service ad publishing platform" to automate ad placement. In other words, it allows publishers and content managers to program relevant ad placements to the appropriate context, at the appropriate time and for the right audience.
Why is it important?
Well, to the team at 5to1, building a platform that is able to automate ad placement essentially restores value to unsold inventory for media companies. Consider it a "take back online advertising" campaign for publishers who may be losing up to 90% of unsold ad inventory to "remnant networks."
As well, the platform is built to ensure "maximum value and branding" for users, making it impossible for undesirable marketers to invade the experience, since no ad runs without publisher participation.
How does it work?
Utilizing its own proprietary technology, 5to1 takes its real-time publisher and advertiser feedback and combines it with an intuitive user interface that allows publishers to select their ads and place them appropriately.
Additionally, 5to1 publicly tracks the 5to1 community's choices for ads that are the most viewed, best click-through, highest rated and other necessary details.
5to1 estimates that it has the ability to reach in excess of 100 million uniques, comprised of large and medium media companies in addition to more than 1,000 advertisers and 100,000 individual ads.
With the help of 5to1.com, they might just be able to help web publishers take control of their advertising and convert it into programmable, sponsorable, premium inventory.