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The EPpy's Award Online Content Contributor NYT

Not everything that goes on in Vegas needs to stay there. Namely the 2008 EPpy Awards. Known as one of the most prized and long-running honors for online content —the awardees were announced during the Editor & Publisher/Mediaweek Interactive Media Conference and Trade Show hosted in Las Vegas.

Online content is a broad topic indeed, so award recipients ranged from newspapers to blogs and were judged based upon their video, news feeds, unique visitors and more.

The New York Times Comes Out on Top
The New York Times was by far the biggest winner, and walked away with the most wins for Best Business Blog, for NYTimes.com/DealBook, Best News Web site and Best Overall Newspaper-Affiliated Web Site (both with more than one million unique monthly visitors) for NYTimes.com.

Not surprisingly, since NYT was a key driver behind the break down of the walled gardens we discussed for most of last year. They’ve been most instrumental in adapting to the needs of online and digital media and delivering content tailored to their users by way of blog, video or other web-based medium.

And the Other Winners Are

Other celebrated winners included:

• USA Today, who won for Best Entertainment Blog (USAToday.com’s “Pop Candy”) and Best Sports Web Site (with more than one million unique monthly visitors)
• The Denver Post won for Best Community Web Site (with fewer than one million unique monthly visitors)
• PEOPLE.com won Best Entertainment Web Site, with more than one million unique monthly visitors,
• msnbc.com and Slate Magazine took home the same award for sites with more than one million unique visitors.

The EPpys also gave a nod to the hometown paper, the Las Vegas Sun, who was a finalist in the category of Best Overall Newspaper-Affiliated Web Site with less than one million unique monthly visitors.

We Stand Corrected?
Perhaps most surprising, at least to this humbled writer, is the news that CNN.com accepted the Knight News Innovation EPpy. The site received the award for “finding new ways to gather and disseminate news and information”, with a considerable shout out given to its iReport initiative.

If you recall our less than stellar review of iReport.com, as the network’s first uncensored, unfiltered, unedited, user-generated online community. Apparently it’s popular and has been hailed for “creating tools for sharing and tagging video, for commenting on the user-generated content, and for viewing and rating videos across multiple categories”. Eh.