This week, the web publishing roll up is letting our content hang out. Consider us the bizarro version of Associated Press, who, last we checked, was busy policing the Web and developing "a system to track content distributed online to determine if it is being legally used.” Apparently that didn't work out to well because now the AP has set out to create a news registry to protect their online content from copyright violations.

The AP News Registry

The AP's content will be attached to a digital-permissions framework and monitored for its usage. Every time a blogger uses AP materials, they'll be alerted to its permissions and someone will be watching to see that it's being used correctly.

While the Associated Press shouts angrily at bloggers to get off its yard, Google has showed up to patronize newspapers.

Keeping Their Content Outta Google

Google has a message for those, ahem, who bemoan the presence of their content in search results and on Google News: You have the power to make it stop.

Google's official public policy blog offered up some helpful tips for newspaper developers, reminding them that they can block Google's robots from crawling across their Web sites and gobbling up their content if they just insert a couple lines of code into their sites. So there.

The Rise of the CPMs

On the advertising front, The has opened up a self-serve ad system for businesses who want to advertise on its hyperlocal sites. The Local, which consists of citizen-journalist blogs focusing on five neighborhoods in New Jersey and Brooklyn, will charge US$ 5 cost per 1000 impressions (CPMs).

Speaking of CPMs, a recent pricing index observed that effective CPMs appear to be on the rise for inventory trafficked through ad networks. The ad technology firm PubMatic found average eCPMs for inventory sold through ad networks and exchanges have risen sequentially each of the last five months, and have climbed 35 percent since their low point in January.

This data suggests that online ad pricing is being driven by technology and efficiency improvements, which have added value to previously untargeted inventory.

'Survival is the new Profitability'

Online advertising is fairing better than newspapers, who have seen better days. Yet, it does seem like revenue losses are evening out. It's hard not to see some growth when you've fallen so far, though.

So are newspapers seeing a return in profitability? Yes, but it may only be temporary. Paid Content's David Kaplan says survival is the new profitability. However, he urges newspapers to take time out from licking their wounds to assess the damage and take a fresh look at the industry and figure out new tactics.