This week in Web Publishing brings us some sage advice, courtesy of ReadWriteWeb COO, Bernard Lunn.
He encourages bloggers and journalists to look optimistically to the future, rid ourselves of all the bad elements of what weighs the publishing industry down and keep the parts that make up happy -- namely a strong desire to find the truth, among others.
He also recommends evaluating the reasons we rely and respect true journalism and ultimately accept that it costs money. "Until we as an industry can do a better job at monetizing quality at correlating quality with revenue," Lunn says "the sensible business decision is simply to go after page views, any page views."
Price Increases and Unending Losses
The New York Times is taking note and is expected to announce a newsstand price increase. The announcement comes as the New York Times is pushing for cost cuts from the struggling Boston Globe, which the New York Times purchased in 1993. The New York Times will increase its price from $1.50 to $2.00 for Monday to Saturday editions and from $5 to $6 on Sundays.
Speaking of losses, it probably isn't a good sign when Warren Buffet says that newspapers "have the possibility of going to just unending losses." He says that the newspaper problem comes from the fact that newspapers aren't as essential to readers as they once were. With more news becoming available in other venues, advertising revenue will not be as strong.
Putting the New is Newsweek
Last week we mentioned Newsweek's new site redesign. According to Media Week, the new site will feature a deep dive into four topics of the day. Instead of regenerated print content online, the site will present the news in more interactive ways and blogs and aggregation will get more play.
The aim is to make the site resonate more with readers. By adding a new visual story treatment, a sort of graphical aggregator, the feature will let the site present different reactions to a given story in a visual way.
In addition, editors also will have a new resource in Newsweekopedia, a feature that will point readers to archived Newsweek articles when relevant. The launch is scheduled for Friday, May 15.
Television Week Online Only
Television Week, a leading TV programming newspaper in the US, has announced that it will end its print publication and become online-only beginning in June. It will also spin off its successful NewsPro supplement as a stand-alone print magazine.
What has become a familiar sound bit, Television Week says there is no longer enough advertising support in the TV industry marketplace to support the high cost of print publishing. Fortunately, their readers have let the magazine know that they prefer their news online, around the clock, with comments, commentary, analysis and data.
Currently, TV Week's Web site reaches far more readers than its print magazine does.