Web Publishing Roll-up: Blogs, Corporate Culture and Capitalism

This week web publishing goes blogging. From intranet corporate behaviors to online newspapers, blogs are making headlines.

The Year of the Social Intranet?

The Intranet 2.0 Global Survey aims to reveal insight about the social media habits of corporate culture. From blogs to wikis to forums, more companies are finding themselves integrated in social media, but the process hasn’t been as smooth as the may have anticipated.

The online survey was conducted during late 2008 — early 2009 and included feedback from 561 organizations of all sizes from across the globe. Here’s a brief look at what they found.

• 45% have intranet blogs
• 47% have intranet wikis
• 23% have intranet podcasts
• 19% have intranet social networking
• 21% have intranet content tagging
• 37% have intranet RSS
• 46% have intranet discussion forums
• 46% have intranet instant messaging
• 8% have intranet mashups

We’re not yet over the half-way hump, and at the enterprise level the percentages were in the teens. We suspect that it has less to do with not knowing how and more with delegating responsibilities, time and money.

Of those organizations that have not implemented 2.0 tools, lack of a business case, executive support and IT support are seen as the top barriers.

Yet some are betting on 2010 as the year of the social intranet. A new survey is underway to record the habits of organizations in 2010. So far results from the Intranet 2.0 Global Survey 2010 reveal that nearly 60% of organizations have blogs on the intranet.

Capitalizing on the Blog

The New York Times plans to put their blog behind the pay-wall. Blogs traditionally have been free to create and read. When done successfully, blogs require frequent updates throughout the day, so the Times intent may be a ploy to generate revenue from increased page views.

To be fair, the pay model that the Times is implementing is more of a metered system, requiring payment after a certain number of article views. Though most of the Times' online traffic is through the homepage and not through blogs directly, bloggers are sure to notice a significant drop in visitors — unless of course readers decide they are worth paying for.

Regardless, the idea of paying for blogs, among other content is a concept that may not sit well with readers. Tell us what you think.

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Tags: blogs, corporate culture, intranet, new york times, pay wall, social media, walled gardens, web publishing, web publishing roll-up

This week web publishing goes blogging. From intranet corporate behaviors to online newspapers, blogs are making headlines.