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Web Publishing Roll-up: Online Publishers Leverage Social Media Networks, Win Pulitzers

This week in web publishing, online publishers get tools for leveraging social media, while the Pulitzer Prize awards online news organizations.

RAMP Lets Publishers Leverage Social Media

RAMP, a content optimization platform for major online media publishers has released a Social Publishing Framework (RAMP SPF) that helps major publishers manage the increasing influence of social media.

Publishers can use RAMP SPF to leverage a Facebook audience to drive engagement and to build online audience. With the recent news that Facebook has more total visits than Google, publishers are eager to tap further into social media.

RAMP SPF provides turnkey integration of the full suite of Facebook’s publisher APIs, and enables the Web’s top publishers to tap into Facebook’s extensive global user base. By providing key capabilities like integrated, bi-directional content sharing, a full suite of RAMP social widgets and analytics to major online publishers for social media enablement, RAMP is empowering publishers get ahead in the ever evolving landscape of web publishing.

Online News Wins a Pulitzer

Earlier this week, Pulitzer Prizes were announced. The recipients included a journalist writing in collaboration with online news service ProPublica, a non-profit investigative journalism service and the New York Times magazine won an award for investigative reporting.

It was the first time the coveted Pulitzer Prizes, which are awarded annually by Colombia University were awarded to an online news organization. Such an honor could help to revitalize the online news industry and secure funding.

UK Voters Turn to Traditional Media For Election News

In the UK, voters are not turning to the internet for news about upcoming elections. A new survey by Opinion Matters for the National Endowment for Science, Technology and the Arts (Nesta) suggests that traditional media like TV, newspapers and radio will be the main source of information for voters in this year's general election campaign.

Only 9% of voters questioned in a poll said they expected to get information from political websites and 5% from emails sent by politicians. Though 32% said that they will read online news articles, just 5% said they would log into an online political debate and 8% would discuss the election by email.

Even among the 18-24 year-old "wired generation", TV (61%) and newspapers (42%) were far more important sources than online newspapers (32%), political websites (27%) or blogs (11%).

Why are voters in the UK going elsewhere for their information? It’s hard to speculate, but it could be that local television networks provide more coverage of elections than online news sites. It could also be that during election time online news sites are saturated and since local television news and radio coverage may not run on a 24 — hour cycle, it's more predictable to tune in. Regardless, it will be interesting to gauge voter turnout and future online user experiences employed by politicians.

 
 
 
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