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Adobe Digital Marketing Summit Live Coverage (#AdobeSummit)

Marketing is increasingly becoming an activity that is primarily conducted on a digital platform, rather than an activity that is conducted offline and then transformed to digital. At this year’s Adobe Summit 2013 in Salt Lake City, UT March 4-8, speakers and sessions highlight exactly how marketers are gaining strategic influence and improving the ROI of their activities with digital technology.

Here's our live coverage of the event.

Images from Conference:

 
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Jack Philbin, CEO, Vibes
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Adobes Sessions Full
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Patrick Carney, black keys
 		  
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Dan Auerbach black keys
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Sessions & Keynotes, News

 

Digital Marketing Becomes the Norm

By Dan Berthiaume |  Thursday March 7, 2013              

Three speakers at the closing general session of yesterday’s Adobe Summit — Bill Briggs, Global Head of Deloitte Digital, John Battelle, Founder of Federated Media, and Adam Bain, President of Revenue for Twitter — all discussed different aspects of how digital is becoming the primary, and possibly even sole, channel for marketers to engage consumers.

Targeting and Personalization in a Changing B2B Marketing World

By Dan Berthiaume |  Thursday, March 7, 2013              

The traditional linear marketing funnel is evolving into a circular buyer’s journey, and B2B marketers must employ targeting and personalization of key segments in order to accelerate that journey and better predict its paths and outcomes. These were the main points delivered in the “B2B Targeting and Personalization: Web Engagement and Predictive Modeling” session at the Adobe Summit.

 

Personalized Mobile Marketing Produces Revenues, Loyalty

By Dan Berthiaume |  Wednesday, March 6, 2013              

Mobile technology is a great “release valve” for what Vibes CEO and Mobile Marketing Association Chairman Jack Philbin described as the “balloon” of Big Data during the session “The New Mobile Playbook – Turning Big Data into Big Dollars,” at the Adobe Summit.

Adobe Social 3.0 Comes with Improved Social and New Mobile Capabilities

By Katie Ingram |  Wednesday, March 6, 2013              

Adobe announces Adobe Social 3.0, the newest version of the company's social marketing management solution which, with these updates, has a redesigned interface, updated social and mobile capabilities.

Adobe Marketing Cloud Further Integrates Dashboard and Analytics, Adds Predictive Scoring

By Anthony Myers |  Wednesday, March 6, 2013              

Over the last 12 months, Adobe has been piecing together its Marketing Cloud from its former incarnation as the Digital Marketing Suite, and by folding in acquisitions. This week the company debuted a more seamlessly integrated system at the Adobe Summit.

Digital Marketing: Doing More with More

By Dan Berthiaume |  Wednesday, March 6, 2013              

Today’s marketers are being asked to do “more with more,” Adobe SVP and GM of Digital Marketing Brad Rencher informed Adobe Summit attendees at this morning’s opening general session. Fortunately, both he and Adobe CEO Shantau Narayan explained how today’s digital tools allow marketers to obtain insights and engage customers at levels that have never existed before.

Adobe Marketing Cloud Updates: Experience Manager, DAM, Mobile, Social

By Barb Mosher Zinck |  Wednesday, March 6, 2013              

We could spend all day today just talking about the new products and product updates coming out of the Adobe Digital Marketing Summit, and we likely will. Here's the first kick at the news covering the Marketing Cloud.

Adobe Summit 2013 Highlights Digital Marketing Shift

By Dan Berthiaume |  Wednesday, March 5, 2013              

Mobile technology is a great “release valve” for what Vibes CEO and Mobile Marketing Association Chairman Jack Philbin described as the “balloon” of Big Data during the session “The New Mobile Playbook – Turning Big Data into Big Dollars,” at the Adobe Summit.

Adobe Summit 2013 Highlights Digital Marketing Shift

By Dan Berthiaume |  Wednesday, March 5, 2013              

Mobile technology is a great “release valve” for what Vibes CEO and Mobile Marketing Association Chairman Jack Philbin described as the “balloon” of Big Data during the session “The New Mobile Playbook – Turning Big Data into Big Dollars,” at the Adobe Summit.