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Gilbane Boston 2012 Live Coverage (#gilbane2012)

GilbaneBoston2012.jpgWeb and enterprise content management have steadily evolved from the “bleeding edge” IT practices of interest only to the most hardened tech geeks to the key underpinnings of any modern organization’s IT strategy. This year’s Gilbane Conference in Boston from November 27-29, 2012 is designed so that attendees in marketing, IT, business units and internal functions can all receive targeted information to assist them with their specific content management needs. 

The conference is divided into 4 tracks and we'll bring you as much information as we can on some of the sessions in each.

  • Customers and Engagement
  • Colleagues and Collaboration
  • Content Technology
  • Web and Mobile Publishing

Images from Conference:

 
Gilbane.jpg
Gerry Murray
Research Manager IDC		 1128121622_sm.jpg
Marc Strolling, Principal Agile Business Logic		      

The Latest from the Sessions & Keynotes

The Human Side of Knowledge Management

By Dan Berthiaume  |  Thursday Nov 29, 2012   

Technology is a critical factor in knowledge management, but according to expert speakers in a session at today`s Gilbane Boston 2012 Conference, the human element is actually the most important element of all.

Mobile - The New Normal

By Dan Berthiaume  |  Thursday Nov 29, 2012

Mobile technology is evolving from a niche consumer engagement channel to the primary means customers utilize the Internet, according to Ian Truscott, VP of Marketing at SDL. Truscott explained how mobile is changing and businesses need to change their strategies with it during “Why Do You Need to do Mobile Now and How Do You Justify It?”, a session at today’s Gilbane Conference in Boston.

Guiding the Buyer's Journey 

By Dan Berthiaume  |  Thurs Nov 29, 2012   

It is now generally understood that by the time a customer meets with a salesperson to make a potential purchase, they are at the end of a long journey with many stops. Marketing content cannot dictate the path of that journey, but can help guide customers in the right direction.

Building Communities to Promote Collaboration

By Dan Berthiaume  |  Wed Nov 28, 2012   

The development of social media and other leading edge communication and collaboration technologies is creating a “perfect storm” of change, and social communities are the best means of surviving the weather. This was the main message of both presenters in a session entitled “Collaboration from the Inside Out and Outside In” during day one of the Gilbane Conference in Boston. 

Gilbane Keynotes Cover Broad Data, Content Ground 

By Dan Berthiaume  |  Wed Nov 28, 2012

Two back-to-back morning keynote sessions at the first day of the Gilbane Conference in Boston featured a wide variety of presenters speaking on an array of information and content management topics. Following is a roundup of the key points each keynote speaker made.

Event News

Percussion, DivvyHQ Partner For Excel-free Calendaring, Content Production

By David Roe  |  Wed Nov 28, 2012   

From the Gilbane Conference in Boston Wednesday, Web and marketing content management vendor Percussion has announced a partnership with DivvyHQ, a vendor of a spreadsheet-free editorial calendar applications.