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Content Marketing

CMSWire's content marketing channel provides you with focused content marketing resources, including the latest news, related white papers and range of best practices articles — from getting started with content marketing to more sophisticated strategies.

  • Content Marketers: Do More With Less

    Content Marketers: Do More With Less

    Our jobs are at stake, content marketers. Too many content marketers are taking the “more is better” approach to publishing. But when you focus too much on production and too little on strategy, things won’t scale. At some point, the impact (ROI) of your content will hit a plateau.

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  • Why Content Analytics Still Hasn't Hit the Big Time

    Why Content Analytics Still Hasn't Hit the Big Time

    How many organizations know what content they have, let alone how it's used and in what context? Content analytics (CA) applications were introduced as a means to provide that information. Content analytics applies business intelligence (BI) and business analytics practices to uncover usage patterns in enterprise content.

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  • Why 2017 Must Be the Year of Content Marketing

    Why 2017 Must Be the Year of Content Marketing

    Content marketing is the buzzword that didn’t go away. Instead, the world’s largest brands have been pouring time, effort and money into producing unique and engaging content through which they can reach out to their audiences. In fact, recent research shows brands in North America are dedicating 29 percent of

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People Covering Content Marketing

Virginia Backaitis

Virginia Backaitis

Staff reporter Virginia Backaitis is the Senior Partner at Brilliant Leap, a search and consulting firm that specializes in placing Enterprise Content Management and Big Data professionals. She has worked...

Dom Nicastro

Dom Nicastro

Dom Nicastro is a Boston-based staff reporter at CMSWire. The former editor-in-chief of a daily newspaper, he reports on a wide range of topics, including social business, digital asset management,...

David Roe

David Roe

David is a full-time journalist based in Paris, who spends his time working between Ireland, the UK and France. A partisan of ‘green’ living and conservation, he is particularly interested...

Noreen Seebacher

Noreen Seebacher

A Savannah, Georgia area-based writer and editor, Noreen bridged the digital divide by transitioning from print to online. Before joining SMG/CMSWire as Chief Editor, she was an editor at two...

Erika Morphy

Erika Morphy

New Orleans-based journalist Erika Morphy has been covering technology and its business implications for more than 20 years....

Kaya Ismail

Kaya Ismail

Kaya Ismail is a business software journalist and commentator with years of experience in the CMS industry. He is also the Founder of Wordify, a content marketing agency for software vendors....

Derek Walter

Derek Walter

Derek Walter is a freelance writer in Northern California. He is the author of Learning MIT App Inventor: A Hands-on Guide to Building Your Own Android Apps. His online home is derekwalter.com....

Siobhan Fagan

Siobhan Fagan

A NYC-based writer and editor, Siobhan acts as editorial manager for Simpler Media Group, Inc.  Prior to joining SMG/CMSWire she worked as a research consultant at the design consultancy, Helsinki Group,...

Sherry Toplyn

Sherry Toplyn

Sherry is a marketing consultant, digital content expert, writer and editor who uses insight, empathy and wit to transform the raw material of business strategy into memorable, spirited communications that...

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