Reading through Deb Miller's articles can at times feel as if you stumbled onto a pop culture site.
But don't be fooled.
Dr. Who, The Twilight Zone, Steve Miller Band — all of these are enlisted to make case management, business process management, the world of wearables — whatever Deb set her site's on for her monthly contribution — more accessible and relatable. She brings her years of marketing experience to highlight how all of these processes and tools can accomplish the main goal: solving customer's problems.
What’s your proudest accomplishment of 2015 (personal or professional)?
I went totally mobile in 2015. Channeling my inner Gloria Gaynor, at first I was afraid, I was petrified, thinking I could never live without my PC by my side. And then I spent so many nights looking for my misplaced iPhone, but I stayed strong and I learned how to get along.
What excites you about your field today?
There are tremendous opportunities now to connect with buyer interests. Big data, analytics technology and social media allow us to better understand and target. Traditional tech companies like IBM are working with social sites like Facebook to use retail data to create more finely personalized marketing campaigns. Creepy to some; fascinating to marketers like me. And yes, I do want to see that Macy’s shoe sale in my FB feed.
What inspires you?
I am truly inspired by the power of nature and have been spending more and more time in the beautiful Adirondacks, where “I like to sit beside a mountain stream, see her waters rise and listen to the pretty sound of music as she flies.” [McCartney-Lennon, Mother Nature’s Son]
What personal or professional goal have you set for 2016?
While I have been bitterly disappointed in past years for missing this goal, I am once again in 2016 determined to win Dancing With the Stars. Of course this time I will be dancing for the Mirror Ball trophy with Derek Hough who will decide to dance in the show just one more year to be my partner.
If I had a magic wand and could change one thing about my industry it would be …
To remind us all that our technology advances must serve humankind. We need to be mindful of Mr. Roboto else the lyrics prove true, “The problem's plain to see: Too much technology. Machines to save our lives. Machines dehumanize.”
I am ever hopeful though, when I see advances like the exoskeleton that enable paralyzed veterans to walk again.