A few nights ago I waited on a beach from dusk to dawn, just to see a globally endangered Loggerhead Turtle come ashore to nest.
It was eerie and surreal to watch this 300-pound creature emerge from the ocean, make her way across the sand and fill a nest chamber with eggs.
It was a physical, visceral — and, unexpectedly — digital experience.
Each of the two dozen people watching in the starlight had a smartphone or digital camera. Before the turtle made her way back to the Atlantic, some of them had shared the experience on Facebook and Twitter.
Within hours, I received a congratulatory message from a sea turtle rescue organization, as well as several relevant ads.
What it confirmed to me was as obvious as the instinct that drove that turtle back to the beach where she was born to nest: Almost every experience now is digital, both online and off.
And that’s why I’m departing from our usual format today to address you a little more directly and personally — and invite you to immerse yourself in the world of Digital Experience at a very special upcoming conference.
On behalf of our publisher, Brice Dunwoodie, I’m inviting you to attend a new conference on the emerging field of Digital Experience (DX). Named CMSWire’s DX Summit 2015, it will take place Nov. 3 and 4 at the W City Center hotel in Chicago.
Brice founded Simpler Media Group, the parent company of CMSWire, in 2003. Since then, he and his team at CMSWire have witnessed the birth and growth of numerous trends in areas including customer experience, content strategy, digital marketing technology and social business.
But nothing has sparked our collective imaginations more than this emerging field of DX.
So Many Connections
A broad and evolving term, DX spans the range of experiences that a customer has with an organization's communications, products and processes on web, mobile, social and even newer touchpoints. DX also represents an organization's strategic commitment to improving these customer experiences.
On a micro level, digital experience is the reality that we all live everyday in a world connected across multiple devices by all kinds of technologies, including beacons and sensors.
On a macro level, this innovation is raising the bar on what customers expect from every interaction with brands.
How companies deliver digital experience and customer experience are essential elements of future success — and will propel the best-in-class businesses. By 2016, Gartner believes companies will compete primarily on the customer experiences they deliver.
I invite you to attend, especially if you’re one of those people making decisions in that evolving intersection of marketing, technology, customer experience and content management. You’ll be in good company, surrounded by CMOs, CDOs, MarTech specialists, Analytics Leads, DX Leads, CX Leads, analysts, integrators, digital marketers...
With topics covering people, processes and technologies, the conference will be inspiring, but practical too. We want people to come away with not only great ideas, but also with actions that can be taken immediately. In:
- The DX Organization: Creating the culture, team and processes that deliver excellent DX experiences
- The DX MarTech Ecosystem: Making sense of the tools, platforms and landscape
- DX Intelligence and Action: Executing excellent DX programs
We’re In This Together
So why are we doing this? You don’t need to walk on a beach in the moonlight to understand that digital has changed everything.
DX is an increasingly important element of those customer experiences. But there’s no front runner offering an end-to-end solution yet, Forrester noted in its first Wave on Digital Experience last year.
That’s where we come in. At CMSWire, we spend a lot of energy on digital content. It’s a core component of DX. Its roots are in Web CMS. It takes a host of integrated technologies to turn it into digital experience.
And we want to help you build your own digital ecosystem, which brings us back to the DX Summit.
Visit DXSummit.com for more information and to sign up for email updates as conference details evolve. We'll also send you early notice when registration has officially opened.
In the mean time, keep an eye on our coverage of Digital Experience and sign-up for our newsletter to get the latest in your inbox. And watch our About Us page for the latest press releases about this can't miss event.
Hope to see you in Chicago!
Title image, a digital compositon merging a view of the Chicago skyline and a view of the cliffs of Mt Parnassus as seen from the Oracle of Apollo, just outside the town of Delphi, Greece by Dave C.