The latest in funding and marketing from the Corn State and the City by the Bay.

Roar of the G2 Crowd

Boasting over 36,000 user reviews on its website to date, crowdsourced G2 Crowd just secured $7 million in Series A financing through a group led by Pritzker Group Venture Capital. As part of the deal, Adam Koopersmith, a partner at Pritzker, will join the G2 Crowd board.

Tim Handorf, co-founder and CEO of Highland Park, Ill.-based G2 Crowd, said the company plans to use this investment to scale its platform, add more software categories and "grow our awareness in the world of business software.”

According to officials, the company will also use the funding to hire additional talent to build out its buyer community.”

Other investors include Chicago Ventures and Hyde Park Venture Partners. 

Autopilot Cleared for Funding

Fasten your seatbelts, turn off your electronic devices and raise your seatbacks to the upright position.

Autopilot is engaged with $7 million – part of a strategic investment that currently totals $20.5 million. The latest round of funding comes courtesy of Salesforce Ventures and Stage One Capital.

Officials for the self-proclaimed “marketing automation solution for the masses” state the financing will be used to “transform every business with powerful customer journeys.”

As part of this strategy Autopilot is introducing a new training platform, Flight School, to address what officials call a “gap in awareness and education” of marketing automation in approximately 44 percent of companies.

This, per a performance report released in January by Guy Marion, Chief Marketing Officer of Autopilot.

Some of the focus for the training program will include:

  • Instant access to pre-built, customer journey templates, called Guides
  • Best practices and methodologies for growing leads and sales online, the easy way
  • Ability to comment on and share valuable HTML, video and e-book content

According to Mike Sharkey, co-founder and CEO of San Francisco based Autopilot, the company is “making it possible for businesses of any size to create personalized customer experiences at scale, and at an affordable entry point.” 

Creative Commons Creative Commons Attribution 2.0 Generic License  Title image by Nicolas Alejandro Street Photography.