The latest in integrating, funding, searching and translating from Paris of the West, the City of Lakes, the Coal State, the Land of the Midnight Sun, Helvetia and the Land of Hope and Glory.
San Francisco-based Livefyre is integrating with the Salesforce Community Cloud to help customers combine content from external social networks and “educate community participants, increase engagement and influence participant behavior.”
In its latest Wave on Social Depth Platforms (SDPs) named Livefyre and Salesforce leaders. Analyst Kim Celestre defines SDPs as “technologies that add social content and interactions (e.g., blogs, ratings and reviews, user generated content, forums, online communities) to branded websites to drive exploration of products and services.”
Forrester analysts said Livefyre helps clients engage with consumers but struggles with third-party integrations and services partners.
Jordan Kretchmer, Livefyre CEO and founder, told CMSWire Livefyre’s integration into the Salesforce Community Cloud makes it possible for brands to build social content and experiences into their marketing sites, “offering the depth that customers seek when exploring products and services.”
“This integration not only adds to the Community Cloud,” Kretchmer said, “it compliments it with the addition of our leading social aggregation and curation capabilities.”
Incorporating Livefyre’s leading real-time social applications into the Salesforce Community Cloud, he added, provides companies with the engagement and reach they need.
“Livefyre’s social applications make it possible for brands to create that same experience, but away from the noise of social, and onto a landscape that they can control themselves,” Kretchmer said.
This new integration enables customers to:
- Drag and drop Livefyre applications from the Salesforce Community Builder onto Community driven pages
- Activate their audience, raise brand awareness and build customer loyalty by providing targeted, personalized content
- Collect real-time social content
- Provide social discovery and moderation, from one platform
On Monday, Livefyre also announced a partnership with Adobe to unify brand and user-generated content to foster strong brand advocates among consumers.
The partnership will allow marketers to tap into branded content via Adobe Creative Cloud and then deliver that content and user-generated content through Adobe Marketing Cloud.
"This is a game changer for marketers,” Kretchmer said. “Anyone that uses AEM can now drag and drop social apps into any of their owned properties -- unleashing endless possibility to create dynamic, social experiences that they own."
Picturepark Well Connected
The folks at Picturepark would like you to picture their updated DAM Connector for SharePoint, which now includes federated search functionality.
According to officials, this will allow a single search operation for finding digital assets in either Picturepark or SharePoint.
Other new features include:
- Full support for Adaptive Metadata technology
- Creating SharePoint folders with static or dynamic Picturepark collections
- Placing images, videos, audio, PDFs and more onto team site pages
Stefan Seidl, Technology Program Manager for Switzerland based Picturepark stated that the first goal for the update was “to bring SharePoint Connector in line with what we offer in Sitecore Connector, but we took the time to also address some longstanding requests.”
“Adaptive Metadata makes it possible to show some metadata values to users within Picturepark, while other values are seen only by Sitecore Connector or SharePoint Connector users,” added David Diamond, Marketing Director.
Field Nation Having a Field Day
According to officials, the company will use the funding to increase product development and marketing, promote Field Nation Complete — its Software-as-a-Service workforce management solution —and expand service offerings, along with increasing its workforce by more than 100 percent, including new staff in marketing, sales, product development and technology.
Mynul Khan, founder and CEO, boasted that the marketplace platform has “experienced tremendous growth and success as a small company, and now we’re prepared to start the next chapter of the Field Nation story.”
Ben Weinberg, of Bala Cynwyd, Pa.-based Susquehanna Growth Equity, echoed Khan’s sentiments stating that they “believe there is an enormous opportunity for growth as [Field Nation] continues to address the many needs of buyers and providers of contingent work.”
eZ Does It
eZ Systems, headquartered in Skien, Norway, released the beta version of its eZ Publish Platform 5.4.5 with an invitation for public testing of its Apache Solr-based search engine and re-engineered eZ Recommendation Service. These are the first of several upgrades and improvements which will be made available in early October.
According to officials, the new search engine will give users “much more reliable performance and even higher scalability of their search traffic.”
Additionally, the eZ Recommendation Service has been re-tooled for integration with the company’s Symfony-based eZ Platform architecture.
SDL Watching Its Language
SMBs and midmarket businesses have a new resource for cloud translation. SDL this week released Language Cloud Managed Translation as part of its Customer Experience Cloud. According to officials, the platform uses an intuitive web interface allowing users easy access to global translators, “streamlining the process of managing translation projects.”
Some features of the program:
- Enhanced speed for translation projects: SDL’s easy-to-use platform enables users to reduce time to market for translated content
- Increased cost savings: The solution automatically stores and reuses all previously translated material so the user never pays to translate something twice
- Unmatched visibility and control: The intuitive online dashboard continually tracks project progress, spend and savings
- Confidence in translation quality and security: With SDL, users gain access to ISO certified translation services from industry experts and a secure cloud based platform
“We are now taking this technology to the cloud for unprecedented ease of access and adoption,” claimed Mark Lancaster, CEO and Founder of Maidenhead, England based SDL.