The latest in acquisitions, appointments, projections and detections from the Evergreen and Apple States, New Amsterdam, Barbarossa city and the City of Beautiful Towers and other places worldwide.

Goodall Bringing the Power to DCG?

Steve GoodallNew York City-based Digital Clarity Group is powering up, so to speak with the appointment of Steve Goodall, former CEO of J.D. Power, to its board of directors.

Scott Liewehr, DCG’s president and principal analyst, noted that Goodall’s “distinguished career and industry leadership" in developing customer satisfaction ratings during his time at J.D. Power "will be immensely valuable."

Goodall said he supports DCG's "efforts to deliver value through buyer confidence.”

Sitecore Takes the Netbiscuits

Copenhagen, Denmark-based Sitecore will embed Netbiscuits Device Detection library into its content management system, replacing its current detection solution. The library, according to an official at Netbiscuits, will help Sitecore’s global customer base "deliver customized web and mobile experiences which are optimized for the requesting devices' hardware, browser and operating system characteristics.”

Netbiscuits Device Detection provides information relating to the site visitor’s device, ranging from feature phones, smartphones and tablets to Smart TVs and wearable devices.

It's also the leading device detection service for Apple devices and Android browsers.

Daniel Weisbeck, CEO of Kaiserslautern, Germany-based Netbiscuits, said Device Detection tools "create a better understanding of how the visitor device influences behavior and engagement.”

Sitecore Netbiscuits integration

What You Should Wear?

Speaking of devices, do you know which one you'll be wearing this year? According to a new forecast from the International Data Corporation (IDCWorldwide Quarterly Wearable Device Tracker, wearable devices are, to cite a cliché, the new black.

IDC said the wearables market maintained its upward trajectory in the first quarter of 2015 as new vendors, including Apple, prepared to enter the market. 

The worldwide wearables market will grow 173.3 percent year-over-year in 2015 with 72.1 million units to be shipped.

Shipment volumes are expected to experience a compound annual growth rate (CAGR) of 42.6 percent over the five-year forecast period, reaching 155.7 million units shipped in 2019.

IDC wearable device market

When Life Gives You Limes …

Going from customer to acquisition is a bit of a leap. But officials at Limeade and 9Slides appear to find it a natural progression. Ruchit Garg, CEO of Redmond, Wash.-based 9Slides stated that there was “a connection with them since the beginning.”

So as of this past Tuesday, mobile multimedia learning solution 9Slides will be part of Limeade, an employee engagement platform. According to officials, the 9Slides presentation technology will be rebranded and offered as an add-on product.

Henry Albrecht, CEO of Limeade, headquartered less than ten miles away in Bellevue, Wash., said the 9Slides team "has built game-changing technology that we know will delight our customers, and inspire employees to take control of their own health and well-being.”

“There’s tremendous synergy here — both our technology and our passion for creating delightful human-centric experiences,” Garg said. “I can’t wait to see where we take this together.”

Show Me the Money

Marketing is changing in Western European — and marketing executives there expect to have a greater role in revenue growth and strategy as their responsibilities shift from advertising and branding to e-commerce and customer retention.

That's the conclusion of a new study by The Economist Intelligence Unit. The study, The Rise of the Marketer – Western Europe, sponsored by Marketo, examines the responses of 256 marketing executives from Western Europe that were part of a global survey.

Although 75 percent of respondents said advertising and branding are their most common responsibilities today, the majority expects e-commerce, customer retention and customer cross-selling to be their key responsibilities in future. 

Marketers in the region have greater responsibility for the end-to-end customer experience than their peers in North America, the survey found. Some 65 percent said they are expected to manage that today, compared to just 51 percent of North American marketing executives. And 81 percent predict it will be their responsibility in three to five years, against 71 percent in North America. 

Only a quarter of respondents strongly agree that they can use data to engage customers effectively — but twice as many believe they will be able to do so in the future.

Pete Swabey, senior editor at The Economist Intelligence Unit, said the digitization of the customer relationship offers marketers opportunities to create more value for their organizations.

“But while it is encouraging that they are confident their capabilities will grow, marketing executives must face the challenge of transforming their department if they are to capture that opportunity,” he added.

Need Stronger Advocates?

Toronto, Ontario-based Influitive, a company that helps brands mobilize customer advocates, has a new social media management integration with Hootsuite.

The Influitive AdvocateHub app for Hootsuite, now available in the Hootsuite App Directory, allows marketers to uncover new advocates on Twitter and monitor AdvocateHub activity from the Hootsuite dashboard.

Vancouver, British Columbia-based Hootsuite helps companies stay on top of social media activity and interact with their customers and prospects. 

Creative Commons Creative Commons Attribution 2.0 Generic License Title image by Magdalena Roeseler.