Act-On is a cloud-based Marketing Automation platform targeted at the SMB market. The product features website visitor tracking, lead management, forms and landing pages, reports, analytics tools, CRM integration, Webinar events integration and more. Act-On has especially strong integration with WebEx.
Primary Use Cases
Marketing Automation. Lead Management.
Forrester analyst Lori Wizdo calls Act-On marketing automation platform founder Raghu Raghavan a “technologist at heart.” He’ll now have the chance to be closer to his company’s technology. Raghavan moves from CEO to CTO for the 7-year-old Beaverton, Ore.-based company...Read more
The latest in surveys, integrations, acquisitions, communications, marketing, beacons and appointments from the Grape State, the Holy Land, the Beaver State, Tigerstaden and the Codfish State. Enterprises Get a Piece of the Act-On Act-On Software, a marketing automation company, released Ac...Read more
Marketing automation provider Act-On Software boasts that its new analytics capabilities lets users access marketing data from within its platform and export it to business intelligence systems for “deeper analytics.” The Beaverton, Ore. Continue reading...