Act-On is a cloud-based Marketing Automation platform targeted at the SMB market. The product features website visitor tracking, lead management, forms and landing pages, reports, analytics tools, CRM integration, Webinar events integration and more. Act-On has especially strong integration with WebEx.

Product Details

Act-On Software
HQ Location
United States
Year Founded


Primary Use Cases

Marketing Automation. Lead Management.

Related News

  • Sep 13

    Act-On Software Bets on Spreadsheets with Engagement Insights

    Act-On Software is banking on Google Sheets and Microsoft Excel to deliver analytics from its marketing automation platform through a new reporting tool released today. The Portland, Ore.-based marketing automation provider released Engagement Insights, which produces analytics through pre-con...Read more

  • Oct 28

    Act-On Software Names New CEO

    Forrester analyst Lori Wizdo calls Act-On marketing automation platform founder Raghu Raghavan a “technologist at heart.” He’ll now have the chance to be closer to his company’s technology. Raghavan moves from CEO to CTO for the 7-year-old Beaverton, Ore.-based company...Read more

  • Sep 11

    News You Can Use: Jivox, Act-On, Doxee, More

    The latest in surveys, integrations, acquisitions, communications, marketing, beacons and appointments from the Grape State, the Holy Land, the Beaver State, Tigerstaden and the Codfish State. Enterprises Get a Piece of the Act-On Act-On Software, a marketing automation company, released Ac...Read more

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