Act-On Software is a provider of SMB-focused marketing automation software that facilitates demand generation, lead nurturing, content syndication, lead qualification and scoring, Salesforce and WebEx integration, website monitoring, list management and e-mail marketing services. The Act-On platform is provided as a SaaS offering.
- HQ Location
- United States
- Year Founded
Products by Act-On Software
Marketo CEO Steve Lucas stepped into the fray over his company's rollout of a big data re-architecture project formerly code-named Project Orion, announcing during a webinar that it would be at least "90 percent" complete by midyear. Continue reading...
(Editor's note: In an email to CMSWire, a Marketo spokesperson challenged the accuracy of this story, claiming there is "complexity around the platform and architecture." Marketo executives believe CMSWire did not accurately portray "the distinction and timing between the platform and the a...Read more
Marketo made some big promises to its users during its annual customer conference last May. However, nearly 10 months after the San Mateo, Calif.-based marketing automation provider revealed plans for a major platform re-architecture project, customers and partners are still reporting performan...Read more
Marketing technology started out innocent enough. A colleague remarks, “I need to send an email for this webinar.” So an enterprising employee signs up for a freemium tool. Across the hall, marketing is onboarding a marketing automation platform. It has email, too. Over in sales,...Read more
Using data effectively remains a priority and a challenge for marketers. Data-driven personalization campaigns and customer interactions are falling short. This isn't an issue of a lack of data, but rather an overabundance. Continue reading...