ADAM 5 is a digital asset management solution for enterprise marketing. ADAM 5 unifies product content, marketing content and processes to help B2B providers and B2C brands deliver consistent and structured content through multiple touch points. ADAM 5 can streamline the marketing processes throughout the creative lifecycle, from asset creation and approval to management and delivery. The product also contains collaboration tools with cross-media annotation, proofing and approval.
Primary Use Cases
Digital Asset Management. Product Content Management. Catalog Management.
Digitals asset management (DAM) systems can benefit anyone who needs to deal with the distribution, use and control of brand approved images. And so it seems only natural that DAM systems should reside in the marketing department. Continue reading...
Here’s a digital asset management (DAM) riddle for you: What technology has made the following three DAM scenarios possible? A construction firm uses aerial images to monitor job progress and send updates to its clients. A government agency analyzes 3D images to prioritize r...Read more
A few years ago, implementing a digital asset management (DAM) system used to be a team or departmental endeavor. Typically, the project would find its home where digital assets are needed and used the most — in marketing communications. Continue reading...