ADAM 5 is a digital asset management solution for enterprise marketing. ADAM 5 unifies product content, marketing content and processes to help B2B providers and B2C brands deliver consistent and structured content through multiple touch points. ADAM 5 can streamline the marketing processes throughout the creative lifecycle, from asset creation and approval to management and delivery. The product also contains collaboration tools with cross-media annotation, proofing and approval.
Primary Use Cases
Digital Asset Management. Product Content Management. Catalog Management.
Aprimo’s acquisition of ADAM Software came as no surprise to anyone who follows the highly-fragmented DAM market. If you are wondering what this deal means to you and the market as a whole, here are seven things you should know about it: 1. Continue reading...
IntelligenceBank released a major upgrade to its digital asset management (DAM) system that aims to give marketers more ways to connect, monetize and manage the production of creative content. Continue reading...
Information management crosses boundaries. A lot of them, in fact: from economic sectors and industry verticals to organizational divisions, departments, functions and teams. However, the basic principles of effective information management remain evergreen. Continue reading...