Adobe SiteCatalyst is a SaaS digital analytics product, previously part of Omniture, that provides detailed web and mobile analytics, multi-site grouping, visitor segmentation, action alerts, data sources, cross-category analysis, video measurement and reporting, and web 2.0 optimization.
Marketers: ever wonder what the best course of action is after your customer makes the first purchase? That crucial moment in the relationship between brand and customer — the stage after purchase — is where the real work comes in to nurture the relationship. Continue reading...
There are 75,357,094 millennials in the US. Why should you care? Because global leaders such as GE and MasterCard are transforming their cultures to appeal to a new generation of customers and employees. Continue reading...
Editor's note: Microsoft and LinkedIn announced on Dec. 8 that the acquisition has officially closed. Microsoft's pending $26.2 billion acquisition of LinkedIn is expected to close in a matter of days. Continue reading...