Adobe is a multinational software company headquartered in San Jose, CA, USA. The company has historically focused on the creation of multimedia and creativity software products, with a more recent foray into digital marketing technologies.
Adobe provides a complete customer experience management suite that includes digital marketing, web content management, data management, testing, analytics, digital experience management and digital asset management.
- HQ Location
- United States
- Year Founded
Customer experience has dominated the headlines for several years, but in all of the discussions, data management and its role in delivering those experiences often goes forgotten. Continue reading...
San Jose, Calif.-based Adobe has been developing and upgrading its Adobe Document Cloud since the product's release in 2015. Last week it keep the momentum going with the release of Adobe Scan, an app that turns mobile devices into intelligent scanning and text recognition tools. Continue r...Read more
Nearly all brands are stuck in old “broadcast” modes of social media practices and rely too much on push tactics rather than listening and engaging. This was one of the findings out of San Francisco-based Lithium Technologies State of Social Engagement report, released this week. Co...Read more
SAP and Marketo surged into the leaderboard and joined returnees Adobe, Salesforce, IBM, Oracle and SAS in Gartner's new report on multichannel campaign management software vendors. Stamford, Conn.-based Gartner released its yearly Magic Quadrant for Multichannel Campaign Management this week....Read more
Forrester named Adobe the only leader and gave it the top rating in all but one of 14 digital intelligence platform capabilities in its new industry report. The Cambridge, Mass.-based research firm introduced its first Forrester Wave for Digital Intelligence Platforms (fee required) last...Read more