Adobe is a multinational software company headquartered in San Jose, CA, USA. The company has historically focused on the creation of multimedia and creativity software products, with a more recent foray into digital marketing technologies.
Adobe provides a complete customer experience management suite that includes digital marketing, web content management, data management, testing, analytics, digital experience management and digital asset management.
- HQ Location
- United States
- Year Founded
Nearly all brands are stuck in old “broadcast” modes of social media practices and rely too much on push tactics rather than listening and engaging. This was one of the findings out of San Francisco-based Lithium Technologies State of Social Engagement report, released this week. Co...Read more
SAP and Marketo surged into the leaderboard and joined returnees Adobe, Salesforce, IBM, Oracle and SAS in Gartner's new report on multichannel campaign management software vendors. Stamford, Conn.-based Gartner released its yearly Magic Quadrant for Multichannel Campaign Management this week....Read more
Forrester named Adobe the only leader and gave it the top rating in all but one of 14 digital intelligence platform capabilities in its new industry report. The Cambridge, Mass.-based research firm introduced its first Forrester Wave for Digital Intelligence Platforms (fee required) last...Read more
LAS VEGAS — Forget the loud musical intros and video montages, Hollywood stars yapping it up on the main stage or even the contemporary rock bands playing outdoors against the beautiful backdrop of the skyline of this desert oasis. At the Adobe Summit at the Venetian Hotel here last...Read more
LAS VEGAS — Adobe defended its cloud-hosting capabilities for web content management and the integration story of its marketing cloud, telling CMSWire it embraces microservices and APIs for development and integrations. Tim Waddell, director of product marketing for advertising solutions...Read more