Adobe is a multinational software company headquartered in San Jose, CA, USA. The company has historically focused on the creation of multimedia and creativity software products, with a more recent foray into digital marketing technologies.
Adobe provides a complete customer experience management suite that includes digital marketing, web content management, data management, testing, analytics, digital experience management and digital asset management.
- HQ Location
- United States
- Year Founded
Adobe Systems has released new capabilities in its analytics platform to help companies better analyze experiences on web and mobile applications. Continue reading...
A/B testing has been a meaningful tactic since the earliest days of web analytics. Just recently, Adobe announced a significant revision to its A/B testing platform Target, one that reflects how machine learning is influencing analytic features. Continue reading...
Adobe today announced several updates to Acrobat DC, a core component of its Document Cloud. The new features are designed to simplify the editing and signing of documents, according to Lisa Croft, Adobe’s group marketing manager for the Document Cloud. Launched in March 2015, Document...Read more
Gartner trimmed OpenText, SDL and HP from the leader's quadrant in its latest industry report on web content management (WCM). Six other vendors — Sitecore, Adobe, Acquia, EPiServer, IBM and Oracle retained their spots on the leaderboard in the Stamford, Conn. Continue rea...Read more
Customer experience software provider MaritzCX today released a new framework that opens its APIs and connects its users to some of the biggest enterprise marketing and sales platform players. The Lehi, Utah-based company's CXFuel framework is designed to provide a flexible archi...Read more