Adobe is a multinational software company headquartered in San Jose, CA, USA. The company has historically focused on the creation of multimedia and creativity software products, with a more recent foray into digital marketing technologies.
Adobe provides a complete customer experience management suite that includes digital marketing, web content management, data management, testing, analytics, digital experience management and digital asset management.
- HQ Location
- United States
- Year Founded
Earlier this month CMSWire’s Kaya Ismail made a very strong case for making WhatsApp part of an organization's marketing strategy. WhatsApp is now more than just a messaging app — even if it started life that way — offering a host of functionality that modern ma...Read more
Adobe has injected machine learning capabilities into its Adobe Target optimization and personalization solution in a move designed to offer "one-click personalization." The machine-learning capabilities are powered by Adobe Sensei, Adobe’s artificial intelligence (AI) framework the...Read more
Finally, after years of external pressure, Adobe announced a timeline for the decommissioning of its Flash platform. The company has been working with the web browser teams at Google, Microsoft, Mozilla and Apple to make the demise as painless as possible. Continue reading...
When you talk to Amazon Alexa, Google Assistant, Microsoft Cortana, Apple Siri or Samsung Bixby, soon your digital assistant won't be the only one listening, gathering and analyzing data: brands will be eavesdropping too. At least those that leverage Adobe Analytics for voice-enabled digital as...Read more
Time will tell how many jobs technologies like artificial intelligence will or will not kill. But in the meantime, workers don't seem all that concerned. In fact, most are looking forward to sharing office space and workloads with "robots." Some even envision AI as a muse that inspires their c...Read more